Media content descriptions

ABSTRACT

A media content description system receives media content descriptions from one or more metadata providers. The media content description system associates each media content description with the metadata provider that provided the description. The media content description system may generate composite descriptions based on the received media content descriptions. The media content description system provides data associated with the media content descriptions to one or more program data providers.

CROSS REFERENCE TO RELATED APPLICATIONS

This application is a divisional of, and claims priority to, U.S. patentapplication Ser. No. 10/125,260, entitled “Media Content Descriptions”to Marsh, filed Apr. 16, 2002, the disclosure of which is incorporatedby reference herein.

TECHNICAL FIELD

This invention relates to media entertainment systems and, inparticular, to architectures that support media content descriptionmetadata.

BACKGROUND

Many media entertainment systems provide electronic programming guides(EPGs) that allow users to interactively select programs that they areinterested in. Systems that employ EPG technology typically displayprograms organized according to the channel on which the program will bebroadcast and the time at which the broadcast will occur. Informationidentifying a particular program typically includes the program title,and possibly a short description of the program.

Over time, a large amount of descriptive data may be generated that isassociated with a particular piece of media content (e.g., a movie).This data may include, for example, reviews of the content by variouscritics, user recommendations, rating information, and genreclassifications. A user may desire to make decisions about whichprograms to view based on descriptive data associated with programsbeyond the short descriptions typically displayed in an EPG.

SUMMARY

An architecture that supports media content descriptions is described.The media content description architecture has a system to receivemetadata that describes media content from one or more metadataproviders. The system typically generates composite descriptions basedon received metadata. The system provides media content descriptions toone or more program data providers.

BRIEF DESCRIPTION OF THE DRAWINGS

The same numbers are used throughout the drawings to reference likefeatures and components.

FIG. 1 illustrates two categories of program data that can be associatedwith media.

FIG. 2 is an example diagram illustrating the collection of contentdescription metadata associated with a piece of media over time.

FIG. 3 is a block diagram of an exemplary media entertainment systemthat facilitates distribution of media and metadata associated with themedia to multiple users.

FIG. 4 is a block diagram of selected components of the media contentdescription system shown in FIG. 3.

FIG. 5 illustrates the structure of media content description metadatastored in an exemplary content description metadata repository.

FIG. 6 illustrates related types of content description metadatacategories.

FIG. 7 illustrates example identifying data categories.

FIG. 8 illustrates an example associated people category.

FIG. 9 illustrates example genre data categories.

FIG. 10 illustrates example content descriptions categories.

FIG. 11 illustrates example popularity categories.

FIG. 12 illustrates example censor ratings categories.

FIG. 13 illustrates example technical details categories.

FIG. 14 illustrates example production details categories.

FIG. 15 illustrates example enhancements categories.

FIG. 16 illustrates example language data categories.

FIG. 17 illustrates example schema implementation details categories.

FIG. 18 illustrates the structure of media person data stored in anexemplary media person data repository.

FIG. 19 illustrates exemplary media person data categories.

FIG. 20 illustrates the structure of metadata provider data stored in anexemplary metadata provider data repository.

FIG. 21 illustrates examples of identifying data that may be stored inassociation with a metadata provider.

FIG. 22 illustrates examples of metadata category trust levels that maybe stored in association with a metadata provider.

FIG. 23 is an example flow diagram that illustrates a process forstoring media content description metadata.

FIG. 24 is an example flow diagram that illustrates a process forstoring metadata that describes a person associated with media content.

FIG. 25 is an example flow diagram that illustrates a process forstoring metadata that describes the media content.

FIG. 26 is an example flow diagram that illustrates a process forgenerating a composite metadata entity.

DETAILED DESCRIPTION

Introduction

The following describes a media content description system. The mediacontent description system stores metadata related to media content(e.g., a movie, a television show, or a song). The metadata that themedia content description system stores is related to the content of themedia, independent of when or where the media content is available. Forexample, the metadata stored in the media content description system mayinclude the name of a movie, a list of actors in the movie, the name ofthe director of the movie, and one or more critic reviews of the movie.The metadata stored in the media content description system does notinclude television channels or times when a particular movie will bebroadcast. The media content description system provides the storedmetadata to content distribution systems, which provide the metadata, aswell as the associated media content to users.

Content Description Metadata Collection

FIG. 1 illustrates two categories of program data 100 that can beassociated with media. Media (e.g., a movie) can be associated withcontent description metadata 102 and instance description metadata 104.Content description metadata 102 is data pertaining to the mediacontent, for example, the director, actors, story line, ratings, criticopinions, reviews, and recommendations pertaining to a movie. Instancedescription metadata 104 is data pertaining to when and where the mediacontent is available. For example, the time and television channel onwhich a particular movie will be broadcast. Because content descriptionmetadata 102 is associated with the content of media, and not aparticular broadcast of the media, content description metadata may bemaintained and updated throughout the life of a particular mediacontent.

FIG. 2 illustrates the collection of content description metadataassociated with media over time. Content description metadata is firstavailable when the media 202 is created. For example, the name of amovie and the actors in the movie is content description metadata thatis available when a movie is produced. The content description metadatacan be stored in a repository 204 over the life of the media. Forexample, when a movie is produced, the name of the director, the namesof the actors, a description of the story line, and the rating of themovie may be stored in the repository 204 as content descriptionmetadata. Over time, more content description metadata may becomeavailable, and can be added to the repository 204. For example, afterthe movie is released, critic opinions and recommendations may becomeavailable. Because this is information related to the media contentitself (and not just a particular broadcast or showing of the mediacontent), this information is added to the repository 204. At a stilllater point in time, additional reviews of the media content may becomeavailable. These reviews may also be added to the repository 204.

Content description metadata is generated by many different sources(e.g., movie production companies, movie critics, television productioncompanies, individual viewers, etc.). A media content description systemstores content description metadata from multiple sources, and makes thecontent description metadata available to users. The followingdiscussion is directed to media-based entertainment systems, such asinteractive TV networks, cable and satellite networks that utilizeelectronic program guides, and Web-enabled TV networks. Client devicesin such systems range from full-resource clients with substantial memoryand processing resources, such as TV-enabled personal computers andpersonal video recorders (PVRs) equipped with hard-disks, tolow-resource clients with limited memory and/or processing resources,such as traditional set-top boxes. While aspects of the describedsystems and procedures can be used in any of these systems and for anytypes of client devices, they are described in the context of thefollowing exemplary environment.

Exemplary Environment

FIG. 3 illustrates an exemplary environment 300 in which the methods,systems, and data structures described herein may be implemented.Exemplary environment 300 is a media entertainment system thatfacilitates distribution of media and metadata associated with the mediato multiple users. The environment 300 includes one or more contentdescription metadata providers 302, a media content description system304, one or more program data providers 306, one or more contentproviders 308, a content distribution system 310, and multiple clientdevices 312(1), 312(2), . . . , 312(N) coupled to the contentdistribution system 310 via a broadcast network 314.

Content description metadata provider 302 provides content descriptionmetadata associated with media to media content description system 304.Example content description metadata providers are movie productioncompanies, movie distribution companies, movie critics, and musicproduction companies. Any person, company, system, or entity that isable to generate or supply media content description metadata may beconsidered a content description metadata provider 302.

Media content description system 304 stores media content descriptionmetadata associated with a plurality of metadata categories and storesmetadata received from one or more metadata providers 302. In oneimplementation, the media content description system 304 generatescomposite metadata based on metadata received from a plurality ofmetadata providers 302.

Media content description system 304 provides the media contentdescription metadata to program data provider 306. In oneimplementation, the media content description system 304 provides toprogram data provider 306, all of the stored metadata that is associatedwith a piece of media content (e.g., a movie).

In another implementation, the media content description system 304provides only the stored metadata that is associated with the mediacontent that was received from a particular metadata provider.

In an alternate implementation, each metadata provider is assigned oneor more trust levels or rankings, which may be associated withparticular metadata categories that indicate how trustworthy metadatareceived from that metadata provider is. In this implementation, themetadata that is provided to the program data provider may be based onthe trust levels associated with the metadata providers from which themetadata was received.

In yet another implementation, media content description system 304generates composite metadata based on metadata received from a pluralityof metadata providers, and provides the composite metadata to theprogram data provider.

Various implementations are contemplated, in which, the media contentdescription system 304 may provide any combination of contentdescription metadata to program data provider 306.

Program data provider 306 includes an electronic program guide (EPG)database 316 and an EPG server 318. The EPG database 316 storeselectronic files of program data, which is used to generate anelectronic program guide (or, “program guide”). The program data storedby the EPG database will be referred to as EPG data and may includecontent description metadata 102 and instance description metadata 104.For example, the EPG database 316 may store program titles, ratings,characters, descriptions, actor names, station identifiers, channelidentifiers, schedule information, and so on.

The EPG server 318 processes the EPG data prior to distribution togenerate a published version of the EPG data which contains programminginformation for all channels for one or more days. The processing mayinvolve any number of techniques to reduce, modify, or enhance the EPGdata. Such processes might include selection of content, contentcompression, format modification, and the like. The EPG server 318controls distribution of the published version of the EPG data fromprogram data provider 306 to the content distribution system 310 using,for example, a file transfer protocol (FTP) over a TCP/IP network (e.g.,Internet, UNIX, etc.).

Content provider 308 includes a content server 320 and stored content322, such as movies, television programs, commercials, music, andsimilar media content. Content server 320 controls distribution of thestored content 322 from content provider 308 to the content distributionsystem 310. Additionally, content server 320 controls distribution oflive media content (e.g., content that was not previously stored, suchas live feeds) and/or media content stored at other locations to thecontent distribution system 310.

Content distribution system 310 contains a broadcast transmitter 324 andone or more content and program data processors 326. Broadcasttransmitter 324 broadcasts signals, such as cable television signals,across broadcast network 314. Broadcast network 314 can include a cabletelevision network, RF, microwave, satellite, and/or data network, suchas the Internet, and may also include wired or wireless media using anybroadcast format or broadcast protocol. Additionally, broadcast network314 can be any type of network, using any type of network topology andany network communication protocol, and can be represented or otherwiseimplemented as a combination of two or more networks.

Content and program data processor 326 processes the media content andEPG data received from content provider 308 and program data provider306 prior to transmitting the media content and EPG data acrossbroadcast network 314. A particular content processor may encode, orotherwise process, the received content into a format that is understoodby the multiple client devices 312(1), 312(2), . . . , 312(N) coupled tobroadcast network 314. Although FIG. 3 shows a single program dataprovider 306, a single content provider 308, and a single contentdistribution system 310, environment 300 can include any number ofprogram data providers and content providers coupled to any number ofcontent distribution systems.

Content distribution system 310 is representative of a head end servicethat provides EPG data, as well as media content, to multiplesubscribers. Each content distribution system 310 may receive a slightlydifferent version of the EPG data that takes into account differentprogramming preferences and lineups. The EPG server 318 createsdifferent versions of EPG data (e.g., different versions of a programguide) that include those channels of relevance to respective head endservices. Content distribution system 310 transmits the EPG data to themultiple client devices 312(1), 312(2), . . . , 312(N). In oneimplementation, for example, distribution system 310 utilizes a carouselfile system to repeatedly broadcast the EPG data over an out-of-bandchannel to the client devices 312.

Client devices 312 can be implemented in multiple ways. For example, aclient device 312(1) receives broadcast content from a satellite-basedtransmitter via a satellite dish 328. Client device 312(1) is alsoreferred to as a set-top box or a satellite receiving device. Clientdevice 312(1) is coupled to a television 330(1) for presenting thecontent received by the client device, such as audio data and videodata, as well as a graphical user interface. A particular client device312 can be coupled to any number of televisions 330 and/or similardevices that can be implemented to display or otherwise render content.Similarly, any number of client devices 312 can be coupled to atelevision 330.

Client device 312(2) is also coupled to receive broadcast content frombroadcast network 314 and communicate the received content to associatedtelevision 330(2). Client device 312(N) is an example of a combinationtelevision 332 and integrated set-top box 334. In this example, thevarious components and functionality of the set-top box are incorporatedinto the television, rather than using two separate devices. The set-topbox incorporated into the television may receive broadcast signals via asatellite dish (similar to satellite dish 328) and/or via broadcastnetwork 314. A personal computer may also be a client device 312 capableof receiving and rendering EPG data and/or media content. In alternateimplementations, client devices 312 may receive broadcast signals viathe Internet or any other broadcast medium.

Each client 312 runs an electronic program guide (EPG) application thatutilizes the EPG data. An EPG application enables a TV viewer tonavigate through an onscreen program guide and locate television showsof interest to the viewer. With an EPG application, the TV viewer canlook at schedules of current and future programming, set reminders forupcoming programs, and/or enter instructions to record one or moretelevision shows.

Exemplary Media Content Description System

FIG. 4 illustrates selected components of media content descriptionsystem 304 shown in FIG. 3. Media content description system 304includes one or more metadata provider interfaces 402 that facilitatecommunication between media content description system 304 and one ormore metadata providers 302. Media content description system 304 alsoincludes one or more program data provider interfaces 404 thatfacilitate communication between media content description system 304and one or more program data providers 306.

Media content description system 304 includes one or more processors 406and one or more memory components 408. Examples of possible memorycomponents include a random access memory (RAM), a disk drive, a massstorage component, and a non-volatile memory (e.g., ROM, Flash, EPROM,EEPROM, etc.). Alternative implementations of the media contentdescription system can include a range of processing and memorycapabilities, and may include more or fewer types of memory componentsthan those described. Processor(s) 406 process various instructions tocontrol the operation of the media content description system 304 and tocommunicate with other electronic and computing devices.

An operating system 410, a content description metadata repository 412,a media person data repository 414, and a metadata provider datarepository 416 may be stored in memory 408 and executed on processor406. Content description metadata repository 412 stores structuredcontent description metadata associated with media content. Media persondata repository 414 stores structured data identifying people who areassociated with media content (e.g., actors, directors, etc.). Metadataprovider data repository 416 stores structured data that describesrelationships between content description metadata providers 302. Inalternate implementations, data repositories 412, 414, and 416 may beimplemented as one or more data repositories.

Exemplary Content Description Metadata Repository

Content description metadata repository 412 stores metadata associatedwith the content of media. The data repository may be implemented as arelational database, an object-oriented database, a set of one or moredata files, one or more XML files based on an XML schema, or any otherdata structure method. For the purposes of this discussion, an exemplarycontent description metadata repository will be described as an XMLfile.

FIG. 5 illustrates the structure of media content description metadatastored in an exemplary content description metadata repository.

XML File Details

The XML File Details metadata entity is used to store data associatedwith the XML file in which the content description metadata is stored.An example XML File Details entity has the following elements: ContentDescription File Version Content Description Creator Organization DateTime Content Description Created Language Used For Content DescriptionContent Description Creator Person Schema Version Used

The Content Description File Version element stores a number thatindicates the version of the file. As data is added to a media contentdescription over time, multiple versions of the file may be stored.

The Date Time Content Description Created element stores the date andtime that the file was created.

The Content Description Creator Person element stores the name of theperson that created the file.

The Content Description Creator Organization element stores the name ofan organization that created the file.

The Language Used For Content Description element stores a value thatindicates the language in which the content description data isprovided. In an exemplary system, the value that is stored in theLanguage Used For Content Description element is a combination of alanguage code and name according to ISO 639. Examples include“de_German”, “es_Spanish”, and “en_English”. An example list of languagefield values is given in Table 1, below.

The Schema Version Used element stores a number that indicates theversion of an XML Schema associated with the XML file. TABLE 1 UnknownNone aa_Afar ab_Abkhazian af_Afrikaans am_Amharic ar_Arabic as_Assameseay_Aymara az_Azerbaijani ba_Bashkir be_Byelorussian bg_Bulgarianbh_Bihari bi_Bislama bn_BengaliBangla bo_Tibetan br_Breton ca_Catalanco_Corsican cs_Czech cy_Welsh da_Danish de_German dz_Bhutani el_Greeken_English eo_Esperanto es_Spanish et_Estonian eu_Basque fa_Persianfi_Finnish fj_Fiji fo_Faroese fr_French fy_Frisian ga_Irishgd_ScotsGaelic gl_Galician gn_Guarani gu_Gujarati ha_Hausa he_Hebrewhi_Hindi hr_Croatian hu_Hungarian hy_Armenian ia_Interlinguaid_Indonesian ie_Interlingue ik_Inupiak is_Icelandic it_Italianiu_Inuktitut ja_Japanese jw_Javanese ka_Georgian kk_Kazakhkl_Greenlandic km_Cambodian kn_Kannada ko_Korean ks_Kashmiri ku_Kurdishky_Kirghiz la_Latin ln_Lingala lo_Laothian lt_Lithuanianlv_LatvianLettish mg_Malagasy mi_Maori mk_Macedonian ml_Malayalammn_Mongolian mo_Moldavian mr_Marathi ms_Malay mt_Maltese my_Burmesena_Nauru ne_Nepali nl_Dutch no_Norwegian oc_Occitan om_AfanOromoor_Oriya pa_Punjabi pl_Polish ps_PashtoPushto pt_Portuguese qu_Quechuarm_RhaetoRomance rn_Kirundi ro_Romanian ru_Russian rw_Kinyarwandasa_Sanskrit sd_Sindhi sg_Sangho sh_SerboCroatian si_Sinhalese sk_Slovaksl_Slovenian sm_Samoan sn_Shona so_Somali sq_Albanian sr_Serbianss_Siswati st_Sesotho su_Sundanese sv_Swedish sw_Swahili ta_Tamilte_Telugu tg_Tajik th_Thai ti_Tigrinya tk_Turkmen tl_Tagalog tn_Setswanato_Tonga tr_Turkish ts_Tsonga tt_Tatar tw_Twi ug_Uighur uk_Ukrainianur_Urdu uz_Uzbek vi_Vietnamese vo_Volapuk wo_Wolof xh_Xhosa yi_Yiddishyo_Yoruba za_Zhuang zh_Chinese zu_Zulu Other

MCID

Each piece of media content is assigned a unique media contentidentifier (MCID), such as MCID(1), MCID(2), . . . , and MCID(N). Basedon the structure of content description metadata repository 412, theMCID metadata entity stores one instance of one element, which is theMCID. For example a particular movie would be identified by a uniqueMCID.

The MCID may be implemented as any type of unique identifier. In oneimplementation, the MCID is a concatenation of hexadecimalrepresentations of specific metadata category values stored in thecontent description metadata repository. The metadata categories thatare used to generate the MCID are assigned levels of significance withinthe MCID. An exemplary MCID is based on data stored in the Title,Episode Name, Version Detail, and Part Detail metadata categories, whichare described with reference to FIG. 7. The MCID is a structured stringof the form MCID_TITLE_EPISODE_VERSION_PART, where TITLE, EPISODE,VERSION, and PART are hexadecimal values generated based on valuesstored in the Title, Episode Name, Version Detail, and Part Detailmetadata category entities, respectively.

An example MCID is: MCID_(—)0050-004-c34d-47ef 00d4_(—)002f-83a5_(—)03.In this example, “0050-004-c34d-47ef” is the TITLE portion of the MCID,based on data stored in the value element of the Title metadata entity;“00d4” is the EPISODE portion of the MCID, based on data stored in thevalue element of the Episode Name metadata entity; “002f-83a5” is theVERSION portion of the MCID, based on data stored in the version reasonelement of the Version Detail metadata entity; and “03” is the PARTportion of the MCID, based on data stored in the part element of thePart Detail metadata entity. The TITLE portion of the MCID (the0050-004-c34d-47ef in the above example) is the most significant,followed by the EPISODE portion (the 00d4 part in the above example),the VERSION portion (the 002f-83a5 in the above example), and finally,the PART portion (the 03 in the above example), which is the leastsignificant. Related media can be determined by comparing portions ofthe respective MCIDs. For example, for a television series, all episodesof the series are assigned MCIDs that have the same value in the TITLEportion, but different values in the EPISODE, VERSION, and PARTportions.

Metadata Category 1, Metadata Category 2, . . . , Metadata Category (N)

Media content description metadata stored in content descriptionmetadata repository 412 is structured according to categories of datathat may be associated with media content. These categories arerepresented in FIG. 5 as Metadata Category 1, Metadata Category 2, . . ., Metadata Category (N).

Media content description system 304 may receive content descriptionmetadata, in the same metadata category, associated with the same mediacontent, from a plurality of metadata providers 302. These multiplevalues may represent different opinions as to the value of an attributeassociated with the meida content. For example, two metadata providers302 may each have different titles associated with the same mediacontent. For instance, for the same media content, a movie, one metadataprovider may associated the title, “Indiana Jones and the Temple ofDoom” while another metadata provider may associate the title, “IndianaJones: the Temple of Doom” with the same media content. To supportmultiple data values associated with each metadata category (e.g.,multiple opinions as to the value of an attribute), the contentdescription metadata repository 412 supports multiple entities withineach metadata category. Each entity includes one or more associatedelements.

In one implementation, the media content description system 304determines the order of multiple entities within a metadata categorybased on category-specific rankings that are associated with contentdescription metadata providers 302.

In an alternate implementation, the media content description system 304generates a composite entity based on entities received from a pluralityof metadata providers 302. When the media content description system 304generates a composite entity, it is listed first among a plurality ofentities, indicating that it has the highest rank.

In one implementation, the composite is generated based on trust levelsassociated with the metadata providers 302 that provided the metadata.Other ways of indicating relative order of entities within a metadatacategory may be used, including storing a rank indicator as part of theentity.

Exemplary Content Description Metadata Categories

FIG. 6 illustrates related types of content description metadatacategories. Content description metadata 102 can include many types ofrelated data, including identifying data 602, associated people 604,genre data 606, content descriptions 608, popularity 610, censor ratings612, technical details 614, production details 616, enhancements 618,language data 620, and schema implementation details 622. Identifyingdata 602 includes any data that identifies media content, such as amovie title. Other types of metadata (e.g., 604-622) associated with themedia content are related to the identifying data 602, and describeattributes of the media content.

Identifying Data 602

FIG. 7 illustrates example identifying data categories. Identifying data602 includes metadata categories that identify the media content.Example identifying data categories include alternate contentidentifiers, title, episode name, album, version detail, and partdetail.

Alternate Content Identifiers

The Alternate Content Identifiers metadata category is used to mapcontent identifiers assigned by other metadata repositories to the MCIDassigned by the media content description system 304. An exampleAlternate Content Identifiers entity has the following elements: ValueMSI Entry Index Date Time Entry Tag

The Value element stores a content identifier assigned to the mediacontent by another metadata repository. For example, a metadata provider302 may assign unique identifiers to media content within a proprietarydata repository.

The Entry Index and Entry Tag elements are elements in most metadatacategory entities and support multiple entity entries from one metadataprovider, or in the case of a composite description, the Entry Index andEntry Tag elements may be used to differentiate between multipleopinions as to the value of an attribute of the meida content. Forexample, one metadata provider may assign multiple identifiers to thesame media content. The metadata provider specifies the order ofimportance of the multiple entries using the Entry Index field. Themetadata provider can provide information as to why each different entryexists in the Entry Tag elements of each Alternate Content Identifiersentity. Alternatively, in a composite description, alternate contentidentifiers received from multiple metadata providers may bedistinguished based on the Entry Index and Entry Tag elements.

The MSI element stores a metadata source identifier, which is a uniqueidentifier assigned by the media content description system 304 toidentify each metadata provider 302. The MSI, along with other datarelated to a metadata provider 302 is stored in metadata provider datarepository 416. The structure of metadata provider data repository 416is described with reference to FIGS. 20-22.

The Date Time element stores a date/time stamp indicating when themetadata associated with the Alternate Content Identifiers entity wasreceived from the metadata provider 302.

The above descriptions for the Entry Index, Entry Tag, MSI, and DateTime elements apply for each record described below that may contain anycombination of these fields.

Title

The Title metadata category is used to store one or more titlesassociated with the media content. An example entity within the Titlemetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag Language

The Value element stores a title associated with the media content. Forexample, the value element may contain, “Friends,” to indicate thetelevision series by that name, or may contain, “Indiana Jones and theTemple of Doom,” to indicate the movie by that name.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the titleassociated with the media content, or a composite description mayindicate various opinions as to the title, the opinions submitted bymultiple metadata providers. For example, titles may be submitted inmore than one language, or with different spellings for one or morewords in the title.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element stores an identifier of the language associatedwith the title stored in the Value element. As described above, astandard set of language identifiers may be used. An example of such astandard set of language identifiers is shown in Table 1. Many of themetadata categories described include a Language element. Unless statedotherwise, this description also applies to the Language elementassociated with metadata categories described below.

Episode Name

The Episode Name metadata category is used to store data identifying anepisode name associated with the media content. An example entity withinan Episode Name metadata category has the following elements: Value MSIEntry Index Date Time Entry Tag Language

The Value element stores a name or description of the episode. Forexample, for metadata describing an episode of the television series,“Friends,” the Value element may contain, “The one where Ross getsmarried,” or for metadata describing an episode of the televisionseries, “Frasier,” the value element stores the actual name of theepisode, for example, “Bully for Martin.”

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the episodename or description associated with the media content, or a compositedescription may indicate various opinions as to the episode name, theopinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the episode name or description is given.

Album

The Album metadata category is used to store the title of a music album.This metadata category is used when storing metadata associated with amusic track, for example, a song. An example entity within the Albummetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag Language

The Value element stores the title of the album associated with themedia content.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple album titles associatedwith the media content. For example a recording artist may produce asong for a particular album, and then at a later time, include the samesong on a greatest-hits album. In this case, the same metadata providermay submit metadata about the song, and relate the song to both theoriginal album and the greatest-hits album by submitting both albumtitles. In a composite description, the Entry Index and Entry Tagelements may differentiate between various opinions as to the title, theopinions submitted by multiple metadata providers

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the languageassociated with the album title.

Version Detail

The Version Detail metadata category is used to indicate why a mediacontent version was created. For example, a colorized version of anoriginally black-and-white movie can be indicated using the VersionDetail metadata category. An example entity within the Version Detailmetadata category has the following elements: Version Reason MSI VersionDescription Date Time Entry Index Language Entry Tag

The Version Reason element stores a value that indicates the nature ofthe media content version. An example selection list of values for theVersion Reason element is given in Table 2. TABLE 2 UnknownEdited_For_Violence Resolution_Increase Original Edited_For_DurationColorized Edited_For_Language Updated Language_Dub Edited_For_NudityAspect_Ratio_Change Subtitle_Change Edited_For_Adult_ContentResolution_Reduction Other

The Version Description element stores additional information about themedia content version. This element can be used to provide additioninformation as to the reason for the creation of the version, forexample, if the Version Reason element contains the value “Other,” theVersion Description element can be used to specify the other reason. Asanother example, the Version Description element may be used to indicatewhy the version was created, for example, as a special re-release of amovie to mark the 50^(th) anniversary of the original release of themovie.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit metadata associated with multipleversions of the media content, or a composite description may indicatevarious opinions as to a reson or description of a version if the mediacontent, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the languageassociated with the text in the Version Description element.

Part Detail

The Part Detail metadata category is used to indicate multiple parts ofthe media content. For example, television stations often broadcast along movie over two nights. The two parts of the media content, eachaired separately, are identified by separate entities in the Part Detailmetadata category. An example entity within the Part Detail metadatacategory has the following elements: Part Entry Tag Total Parts MSIEntry Index Date Time

The Part element stores an integer indicating a part of the mediacontent. For example, for a movie aired in two parts over two nights,the part aired on the first night is identified by the Part Detailentity in which the Part element has a value of “1”. The part aired onthe second night is identified by the Part Detail entity in which thePart element has a value of “2”.

The Total Parts element stores an integer indicating the total number ofparts associated with the piece of media content. For example, for amovie aired in two parts over two nights, the Total Parts element has avalue of “2”.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit metadata describing media contentthat is divided into parts in multiple ways. For example, the same moviemay be aired over two nights by one television station and aired overthree nights by another television station. In this example, one set ofPart Detail entities may describe the movie as having two parts, whileanother set of Part Detail entities may describe the movie as havingthree parts. In a composite description, the Entry Index and Entry Tagelements may differentiate between various opinions as to the partdetails, the opinions submitted by multiple metadata providers

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Associated People 604

FIG. 8 illustrates an example associated people metadata category.Associated people 604 includes data that describes people who areassociated with the media content. An example associated people metadatacategory is person.

Person

The Person metadata category is used to store data identifying personswho are associated with the media content. For example, with referenceto a movie, actors, directors, screenwriters, and producers are allpersons associated with the movie. An example entity within the Personmetadata category has the following elements: MPI Entry Tag Name MSIPerson Role Date Time Character Language Entry Index

The MPI element stores a unique identifier associated with the person.The media content description system 304 stores the MPI (media personidentifier) and other data associated with each person in the mediaperson data repository 414, which is described with reference to FIGS.18-19.

The Name element is used to store the name of the person.

The Person Role element is used to store an indicator that identifieshow the person is associated with the media content. An example list ofpossible values for the Person Role element is given in Table 3. TABLE 3Unknown Sound_Engineer Set_Designer General_Participant Video_EngineerSet_Maker Actor Camera_Operator Computer_Engineer Actor_GroupPhotographer Property_Logistics Director Cinematographer StuntsAssistant_Director Lighting Special_Effects Producer Host Sound_EffectsExecutive_Producer Anchor Assistant_Editor Editor News_ReporterAssistant_Camera_Operator Script_Writer Interviewer Makeup Lyrics_WriterPerformer Costumes Music_Composer Narrator Title_Designer Music_ArtistDancer Marketing Music_Artist_Keyboard Animator AssistantMusic_Artist_Drummer Graphics_Artist Staff Music_Artist_GuitaristCasting Distributor Music_Artist_Lead_Singer Continuity PublisherMusic_Artist_Backing_Singer Art_Director Aggregator Music_BandTechnical_Direction Contestant Manager Production_ManagerSubject_Of_Program Music_Supervisor Production_Designer OtherProduction_Assistant

The Character element is used to store the name of a character played bythe identified person. For example, for the television series,“Frasier,” the Person entity identifying the actor, Kelsey Grammer, mayhave the value “Dr. Frasier Crane” in the Character element.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit metadata describing a list of castmembers associated with the media content. A second and less common useof the Entry Index and Entry Tag elements is to identify prioritiesamong a plurality of associations that one person may have with themedia. For example, a particular actor may play more than one characterin a movie, or an actor may also be the director of a movie. In acomposite description, the Entry Index and Entry Tag elements maydifferentiate between various opinions as to a role or character playedby a person, the opinions submitted by multiple metadata providers

The MSI element is described above and identifies the metadata provider.The Date Time element is described above and indicates the date and timeat which the data was received. The Language element is described aboveand identifies the language associated with the character element. Forexample, a character may have one name in France, and the same charactermay have a different name in America.

Genre Data 606

FIG. 9 illustrates example genre data categories. Genre data 606includes metadata categories that describes a genre or category in whichthe media content may be included. Example genre data categories includegenre program type, genre degrees, genre intent, target audience, yearset, era set, location portrayed, from the book, degree of true story,degree of animated 2D, degree of animated 3D, degree of puppetcharacters, degree of international event, degree of sophistication,music genre, genre photo or home movie, and format.

Genre Program Type

The Genre Program Type metadata category is used to store data thatidentifies a media type or category associated with the media content.An example entity within the Genre Program Type metadata category hasthe following elements: Value Entry Tag Date Time Entry Index MSI

The Value element stores an indicator of a category or genre associatedwith the media content. An example list of values for populating theValue element is given in Table 4. TABLE 4 MovieDrama None UnknownGeneral News_And_Current_Affairs_- _News_And_Current_Affairs_MagazineNews_And_Current_Affairs_-_Legal_And_Investigative_JournalismNews_And_Current_Affairs_-_Showbiz_And_Personality_NewsNews_And_Current_Affairs_-_Special_News_ProgramNews_And_Current_Affairs_-_Past_News_RoundupNews_And_Current_Affairs_-_News_About_EducationNews_And_Current_Affairs_-_Service_InformationNews_And_Current_Affairs_-_General News_And_Current_Affairs_-_Daily_NewsNews_And_Current_Affairs_-_Traffic News_And_Current_Affairs_-_WeatherNews_And_Current_Affairs_-_Politics News_And_Current_Affairs_-_EconomyNews_And_Current_Affairs_-_Business News_And_Current_Affairs_-_FinancialNews_And_Current_Affairs_-_Sports_NewsNews_And_Current_Affairs_-_Social_ReportNews_And_Current_Affairs_-_Press_RoundupNews_And_Current_Affairs_-_Other Informational_-_GeneralInformational_-_Money_Advice Informational_-_Legal_MagazineInformational_-_Health_MagazineInformational_-_Personal_Problems_MagazineInformational_-_Sex_Information_Magazine Informational_-_ShoppingInformational_-_Interview Informational_-_LectureInformational_-_Schools_Program Informational_-_Speech_Or_PresentationInformational_-_Ethnic Informational_-_Language_LearningInformational_-_Other Documentary_-_General Documentary_-_ScienceDocumentary_-_Technology Documentary_-_Engineering_And_ConstructionDocumentary_-_Transport Documentary_-_Historical Documentary_-_MedicalDocumentary_-_Environment Documentary_-_Space Documentary_-_UnderseaDocumentary_-_Social_Science Documentary_-_Psychology Documentary_-_SexDocumentary_-_Legal Documentary_-_Music Documentary_-_BiographyDocumentary_-_Business_And_Specific_Industries Documentary_-_NatureDocumentary_-_Religions Documentary_-_Culture_And_TraditionsDocumentary_-_Foreign_Countries Documentary_-_Expeditions_And_AdventureDocumentary_-_Politics Documentary_-_Past_News_EventsDocumentary_-_Showbiz Documentary_-_OtherGeneral_Entertainment_And_Comedy_-_GeneralGeneral_Entertainment_And_Comedy_-_SitComGeneral_Entertainment_And_Comedy_-_Standup_ComedyGeneral_Entertainment_And_Comedy_-_Comedy_Sketch_ShowGeneral_Entertainment_And_Comedy_-_Comedy_News_ParodyGeneral_Entertainment_And_Comedy_-_Reality_ShowGeneral_Entertainment_And_Comedy_-_Variety_ShowGeneral_Entertainment_And_Comedy_-_CourtroomGeneral_Entertainment_And_Comedy_-_Celebrity_Chat_ShowGeneral_Entertainment_And_Comedy_-_Public_Talk_ShowGeneral_Entertainment_And_Comedy_-_Quiz_Game_ShowGeneral_Entertainment_And_Comedy_-_Contest_ShowGeneral_Entertainment_And_Comedy_-_BloopersGeneral_Entertainment_And_Comedy_-_Real_Life_DramaGeneral_Entertainment_And_Comedy_-_Surprise_ShowGeneral_Entertainment_And_Comedy_-_Comedy_Entertainer_ShowGeneral_Entertainment_And_Comedy_-_Musical_Entertainer_ShowGeneral_Entertainment_And_Comedy_-_MagicGeneral_Entertainment_And_Comedy_-_Panel_Quiz_ShowGeneral_Entertainment_And_Comedy_-_Other Arts_And_Culture_-_GeneralArts_And_Culture_-_Pop_Music Arts_And_Culture_-_Classical_MusicArts_And_Culture_-_Old_Time_Music_HallArts_And_Culture_-_Paintings_And_SculptureArts_And_Culture_-_Theater_And_Performing_Arts Arts_And_Culture_-_BalletArts_And_Culture_-_Opera Arts_And_Culture_-_New_MediaArts_And_Culture_-_Traditional Arts_And_Culture_-_Literature_And_PoetryArts_And_Culture_-_Languages Arts_And_Culture_-_ArchitectureArts_And_Culture_-_Cinema_ReviewsArts_And_Culture_-_Tv_And_Radio_Reviews Arts_And_Culture_-_OtherLeisure_-_General Leisure_-_Diy_Home Leisure_-_Diy_Car Leisure_-_CookeryLeisure_-_Sewing Leisure_-_Home_Making Leisure_-_GardeningLeisure_-_Handicrafts Leisure_-_Travel_And_Tourism Leisure_-_Dining_OutLeisure_-_Boating Leisure_-_Motoring Leisure_-_MotorcyclingLeisure_-_Cycling Leisure_-_Hiking_And_Camping Leisure_-_OutdoorsLeisure_-_Keep_Fit Leisure_-_Fashion Leisure_-_ComputingLeisure_-_Video_Gaming Leisure_-_Audio_Video_Equipment Leisure_-_PetsLeisure_-_Antique_Collecting Leisure_-_Painting_And_Sculpture_LearningLeisure_-_Fishing_Learning Leisure_-_Musical_Instruments_LearningLeisure_-_Skiing_Learning Leisure_-_Snowboarding_LearningLeisure_-_Boardsailing_Learning Leisure_-_Golf_LearningLeisure_-_Chess_Learning Leisure_-_Sports_Other_Learning Leisure_-_OtherReligions_And_Philosophies_-_GeneralReligions_And_Philosophies_-_ChristianityReligions_And_Philosophies_-_JudaismReligions_And_Philosophies_-_Buddhism Religions_And_Philosophies_-_IslamReligions_And_Philosophies_-_HinduismReligions_And_Philosophies_-_AgnosticismReligions_And_Philosophies_-_AtheismReligions_And_Philosophies_-_HumanismReligions_And_Philosophies_-_CommunismReligions_And_Philosophies_-_SocialismReligions_And_Philosophies_-_CapitalismReligions_And_Philosophies_-_LibertarianismReligions_And_Philosophies_-_RepublicanismReligions_And_Philosophies_-_Other Events_-_GeneralEvents_-_Nationally_Significant_Event Events_-_Celebrity_EventEvents_-_Non_Celebrity_Event Events_-_Military_EventEvents_-_Political_Event Events_-_Ceremonies Events_-_FestivalsEvents_-_Other Sport_-_General Sport_-_Acrobatics Sport_-_AeronauticsSport_-_Aikido Sport_-_American_Football Sport_-_ArcherySport_-_Athletics Sport_-_Badminton Sport_-_Bandy Sport_-_BaseballSport_-_Basketball Sport_-_Biathlon Sport_-_BilliardsSport_-_Board_Sailing Sport_-_Bobsleighing_And_TobogganingSport_-_Body_Building Sport_-_Boule_And_Bowls Sport_-_BowlingSport_-_Boxing Sport_-_Canoeing Sport_-_Casting Sport_-_ChessSport_-_Computer_Gaming Sport_-_Cricket Sport_-_Croquet Sport_-_CurlingSport_-_Cycling Sport_-_Dance_Sport Sport_-_DartsSport_-_Diving_And_Subaquatics Sport_-_Dog_RacingSport_-_Equestrian_Excluding_Horse_Racing Sport_-_FaustballSport_-_Fencing Sport_-_Fishing Sport_-_Flying_Disc Sport_-_GolfSport_-_Gymnastics Sport_-_Handball Sport_-_Hockey Sport_-_Horse_RacingSport_-_Ice_Hockey Sport_-_Jai_Alai Sport_-_Judo Sport_-_JujitsuSport_-_Karate Sport_-_Korfball Sport_-_Lacrosse Sport_-_LugeSport_-_Maccabi Sport_-_Marathon Sport_-_Modern_PentathlonSport_-_Motor_Boating Sport_-_Motorcycling Sport_-_Motor_Racing_CarsSport_-_Mountaineering Sport_-_Netball Sport_-_Orienteering_And_HikingSport_-_Polo Sport_-_Power_Lifting Sport_-_Racquetball_And_SquashSport_-_Roller_Skating Sport_-_Rowing Sport_-_Rugby Sport_-_RunningSport_-_Shooting Sport_-_Skating_Ice Sport_-_Skibob Sport_-_SkiingSport_-_Sky_Diving Sport_-_Sleddog Sport_-_Snooker Sport_-_SnowboardingSport_-_Soccer_Football Sport_-_Soft_Tennis Sport_-_SoftballSport_-_Sombo Sport_-_Sumo_Wrestling Sport_-_SurfingSport_-_Swimming_And_Diving Sport_-_Table_Tennis Sport_-_TaekwondoSport_-_Tennis Sport_-_Track_And_Element Sport_-_TrampolineSport_-_Triathlon Sport_-_Tug_Of_War Sport_-_VolleyballSport_-_Water_Polo Sport_-_Water_Skiing Sport_-_Weight_LiftingSport_-_Wrestling Sport_-_Yachting Sport_-_Other_Ball_GameSport_-_Other_Combative_Sport Sport_-_Other_Martial_SportsSport_-_Other_Oriental_Sports Sport_-_Other_Team_SportSport_-_Other_Water_Sport Sport_-_Other_Winter_Sport Sport_-_OtherAdvertising_-_General Advertising_-_Medicine_And_Sanitary_ProductsAdvertising_-_Toiletries Advertising_-_CosmeticsAdvertising_-_Alcohol_And_Tobacco Advertising_-_Soft_DrinksAdvertising_-_Sweets_And_Puddings Advertising_-_FoodsAdvertising_-_Household_Cleaning_And_PaintingAdvertising_-_Household_Furnishings Advertising_-_Audio_Video_EquipmentAdvertising_-_Computers_And_Cameras Advertising_-_Cars_Bikes_And_BoatsAdvertising_-_Pets Advertising_-_Clothes_And_ShoesAdvertising_-_Entertainment Advertising_-_Travel_And_HotelsAdvertising_-_Restaurants Advertising_-_Shopping_StoresAdvertising_-_Financial_Services_And_RealEstateAdvertising_-_Publications Advertising_-_Public_UtilitiesAdvertising_-_Company_Publicity Advertising_-_Government_InformationAdvertising_-_Political Advertising_-_TV_Program_TrailersAdvertising_-_Direct_Sell Advertising_-_Infomercial Advertising_-_OtherAudio_-_General Audio_-_Music_Track Audio_-_Book Audio_-_TalkAudio_-_Music_And_Talk Audio_-_Other PhotoOrHomeMovie_-_GeneralPhotoOrHomeMovie_-_Professional_Of_PlacePhotoOrHomeMovie_-_Professional_Of_PeoplePhotoOrHomeMovie_-_Professional_Of_EventPhotoOrHomeMovie_-_Professional_Of_DocumentPhotoOrHomeMovie_-_Professional_GraphicPhotoOrHomeMovie_-_Amateur_Of_Place PhotoOrHomeMovie_-_Amateur_Of_PeoplePhotoOrHomeMovie_-_Amateur_Of_EventPhotoOrHomeMovie_-_Amateur_Of_DocumentPhotoOrHomeMovie_-_Amateur_Graphic PhotoOrHomeMovie_-_Other Other

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit metadata that categorizes the mediacontent multiple ways, or a composite description may indicate variousopinions as to the genre program type, the opinions submitted bymultiple metadata providers. For example, a weekend sports show may havethree different segments, one covering football, one covering hockey,and one covering downhill skiing. The media may be categorized asSport_-_General, Sport_-_American Football, Sport_-_Hockey, orSport_-_Skiing.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Genre Degrees

The Genre Degrees metadata category is used to further categorize mediathat is specified in the Genre Program Type metadata category as“MovieDrama”. An example entity within the Genre Degrees metadatacategory has the following elements: Action Death Political IntrigueAdventure Mystery Romance Horror Police Involvement Erotica ComedyThriller Science Fiction Period Setting War Interest Soap Lives DramaEpic Production Entry Index Sports Interest Fantasy Folklore Entry TagAnimal Interest Musical MSI Medical Interest Western Date Time LegalInterest Monsters Religious Interest Teenage College Historical InterestEthnic Interest

The Action, Adventure, Horror, Comedy, Death, Mystery, PoliceInvolvement, Thriller, Political Intrigue, Romance, Erotica, ScienceFiction, Period Setting, Lives Drama, Sports Interest, Animal Interest,Medical Interest, Legal Interest, Religious Interest, HistoricalInterest, War Interest, Epic Production, Fantasy Folklore, Musical,Western, Monsters, Teenage College, Ethnic Interest, and Soap elementseach store an integer number that indicates a percentage value thatindicates how well the media content falls into the respective category.In an exemplary system, the sum of the values in these elements is 100.For example, to indicate that the movie “Ausin Powers” is mostly acomedy, but also includes elements of romance and Science Fiction, theComedy, Romance, and Science Fiction elements may be assigned values 70,25, and 5, respectively.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit metadata that categorizes the mediacontent multiple ways, or a composite description may indicate variousopinions as to the categorization of the media content, the opinionssubmitted by multiple metadata providers. For example, the movie “AusinPowers” may be additionally categorized as 90% comedy and 10% romance.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Genre Intent

The Genre Intent metadata category is used to store data that describesthe purpose of the media content (e.g., why the program was made or whatthe program is supposed to do). An example entity within the GenreIntent metadata category has the following elements: Education Enrich OrInvolve MSI Entertainment Sell Date Time News Entry Index InformationEntry Tag

The Education, Entertainment, News, Information, Enrich Or Involve, andSell elements each store an integer number that indicates a percentagevalue to which the purpose of the media falls into the respectivecategory. In an exemplary system, the sum of the values in theseelements is 100. For example, a television sitcom may be associated witha value of 100 in the Entertainment element, while a televisioninfomercial may have a value of 80 in the Sell element and a value of 20in the Information element.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit metadata that categorizes the intentof the media content multiple ways, or a composite description mayindicate various opinions as to the intent of the media content, theopinions submitted by multiple metadata providers. For example, a secondcategorization of the television infomercial mentioned above may have avalue of 100 in the Sell element and the other element values set to 0.

The MSI element is described above and identifies the metadata provider.The Date Time element is described above and indicates the date and timeat which the data was received.

Target Audience

The Target Audience metadata category is used to store data thatdescribes characteristics of audiences targeted by the media content. Anexample entity within the Target Audience metadata category has thefollowing elements: Gender Education Entry Index Age Ethnic Origin EntryTag Marital Status Religion MSI Household Occupation Date Time AnnualIncome

The Gender element stores an indicator of the gender that the mediacontent targets. Example values for populating the Gender element mayinclude: Unknown, All, Male, Female, Male_Homosexual, Female_Homosexual,and Other.

The Age element stores an indicator of the age or age group that themedia content targets. Example values for populating the Age element mayinclude: Unknown, All, 0-5,6-12, 13-19, 20-34, 35-54, and 55+.

The Marital Status element stores an indicator of the marital status ofmembers of the audience targeted by the media content. Example valuesfor populating the Marital Status element may include: Unknown, All,Single, Married_NO_Children, Married_With_Children, and SingleWith_Children.

The Household Annual Income element stores an indicator of the averagehousehold income of members of the audience targeted by the mediacontent. Example values for populating the Household Annual Incomeelement may include: Unknown, All, 0-34K$, 35-69K$, 70-139K$, and140+K$.

The Education element stores an indicator of the average level ofeducation of members of the audience targeted by the media content.Example values for populating the Education element may include:Unknown, All, Low, Average, and High.

The Ethnic Origin element stores an indicator of the ethnic origin ofmembers of the audience targeted by the media content. Table 5 is a listof example values for populating the Ethnic Origin element. TABLE 5Unknown Eastern_European Indian_Asian Original_Peoples All LatinoFar_Eastern Other Western_European African Arabic

The Religion element stores an indicator of the religion of members ofthe audience targeted by the media content. Table 6 is a list of examplevalues for populating the Religion element. TABLE 6 Unknown ChristianBuddhist Hindu Atheist All Jewish Islamic Agnostic Other

The Occupation element stores an indicator of the occupation of membersof the audience targeted by the media content. Table 7 is a list ofexample values for populating the Occupation element. TABLE 7 UnknownAll Office_Worker Technologist Manager Not_EmployedCrafts_Or_Skill_Worker Other Manual_Worker Profession_Worker

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit metadata that categorizes multipletarget audiences, or a composite description may indicate variousopinions as to the target audience, the opinions submitted by multiplemetadata providers. For example, the media content may be targeted atindividuals in a plurality of occupations, genders, or income levels.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Year Set

The Year Set metadata category is used to store data indicating a yearportrayed within the media content. An example entity within the YearSet metadata category has the following elements: Value MSI Entry IndexDate Time Entry Tag

The Value element stores a number that indicates a year portrayed in themedia content. For example, a value of “1942” may be associated with amovie set in 1942.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit metadata that indicates a pluralityof years portrayed within the media content, or a composite descriptionmay indicate various opinions as to a year portrayed, the opinionssubmitted by multiple metadata providers. For example, a movie thatspans five years of an individual's life may have five Year Set Entriesentities, one for each year portrayed.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Era Set

The Era Set metadata category is used to store data associated with anera portrayed within the media content. An example entity within an EraSet Entries metadata category has the following elements: Value MSIEntry Index Date Time Entry Tag

The Value element stores an indicator of an era portrayed in the mediacontent. Table 8 is a list of example ranges of values for populatingthe Value element. TABLE 8 Unknown  500-1500 1960-2000 None 1500-1800Today_Approx Before_(—) 1800-1900 Up_To_100_Years_In_The_Future 100BC100BC- 1900-1960 More_Than_100_Years_In_The_Future 500AD

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit metadata that indicates a pluralityof eras portrayed within the media content, or a composite descriptionmay indicate various opinions as to the era in which the media contentis set, the opinions submitted by multiple metadata providers. Forexample, a movie about time travel may have several Era Set entities,each with a Value element representing a different era portrayed in themovie.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Location Portrayed

The Location Portrayed metadata category is used to store dataindicating a location portrayed in the media content. An example entitywithin the Location Portrayed metadata category has the followingelements: Astronomical City MSI Location Location Portrayed Detail DateTime Country Entry Index Language State Entry Tag

The Astronomical Location element stores a name or description of anastronomical location (e.g., Earth, the moon, Mars, another galaxy faraway, etc.) portrayed in the media content.

The Country element stores a value that indicates a country portrayed inthe media content. A list of possible values for populating the Countryelement is given below, in Table 9.

The State element stores a value that indicates a state portrayed in themedia content. The value may be the name of a state, such as“Washington”, or an abbreviation associated with the state, such as“WA”.

The City element stores the name of a city portrayed in the mediacontent.

The Location Portrayed Detail element is used to store additionaldetails that describe a location portrayed in the media content. Forexample, the Location Portrayed Detail element may contain the value,“Alcatraz Island in the middle of San Francisco Bay,” in a LocationPortrayed element associated with the movie, “Escape from Alcatraz”.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data describing multiple locationsportrayed in the media content, or a composite description may indicatevarious opinions as to the location portrayed, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the languageassociated with the value of the Location Portrayed Detail element.TABLE 9 Unknown None All Not_Applicable AD_Andorra,_Principality_ofAE_United_Arab_Emirates AF_Afghanistan,_Islamic_State_ofAG_Antigua_and_Barbuda AI_Anguilla AL_Albania AM_ArmeniaAN_Netherlands_Antilles AO_Angola AQ_Antarctica AR_ArgentinaAS_American_Samoa AT_Austria AU_Australia AW_Aruba AZ_AzerbaidjanBA_Bosnia-Herzegovina BB_Barbados BD_Bangladesh BE_BelgiumBF_Burkina_Faso BG_Bulgaria BH_Bahrain BI_Burundi BJ_Benin BM_BermudaBN_Brunei_Darussalam BO_Bolivia BR_Brazil BS_Bahamas BT_BhutanBV_Bouvet_Island BW_Botswana BY_Belarus BZ_Belize CA_CanadaCC_Cocos_(Keeling)_Islands CF_Central_African_RepublicCD_Congo,_The_Democratic_Republic_of_the CG_Congo CH_SwitzerlandCI_Ivory_Coast_(Cote D'Ivoire) CK_Cook_Islands CL_Chile CM_CameroonCN_China CO_Colombia CR_Costa_Rica CS_Former_Czechoslovakia CU_CubaCV_Cape_Verde CX_Christmas_Island CY_Cyprus CZ_Czech_Republic DE_GermanyDJ_Djibouti DK_Denmark DM_Dominica DO_Dominican_Republic DZ_AlgeriaEC_Ecuador EE_Estonia EG_Egypt EH_Western_Sahara ER_Eritrea ES_SpainET_Ethiopia FI_Finland FJ_Fiji FK_Falkland_Islands FM_MicronesiaFO_Faroe_Islands FR_France FX_France_(European_Territory) GA_GabonGD_Grenada GE_Georgia GF_French_Guyana GH_Ghana GI_GibraltarGL_Greenland GM_Gambia GN_Guinea GP_Guadeloupe_(French)GQ_Equatorial_Guinea GR_Greece GS_S.Georgia_and_S.Sandwich_Isls.GT_Guatemala GU_Guam_(USA) GW_Guinea_Bissau GY_Guyana HK_Hong_KongHM_Heard_and_McDonald Islands HN_Honduras HR_Croatia HT_Haiti HU_HungaryID_Indonesia IE_Ireland IL_Israel IN_IndiaIO_British_Indian_Ocean_Territory IQ_Iraq IR_Iran IS_Iceland IT_ItalyJM_Jamaica JO_Jordan JP_Japan KE_Kenya KG_Kyrgyz_Republic_(Kyrgyzstan)KH_Cambodia,_Kingdom_of KI_Kiribati KM_ComorosKN_Saint_Kitts_and_Nevis_Anguilla KP_North_Korea KR_South_KoreaKW_Kuwait KY_Cayman_Islands KZ_Kazakhstan LA_Laos LB_LebanonLC_Saint_Lucia LI_Liechtenstein LK_Sri_Lanka LR_Liberia LS_LesothoLT_Lithuania LU_Luxembourg LV_Latvia LY_Libya MA_Morocco MC_MonacoMD_Moldavia MG_Madagascar MH_Marshall_Islands MK_Macedonia ML_MaliMM_Myanmar MN_Mongolia MO_Macau MP_Northern_Mariana_IslandsMQ_Martinique_(French) MR_Mauritania MS_Montserrat MT_Malta MU_MauritiusMV_Maldives MW_Malawi MX_Mexico MY_Malaysia MZ_Mozambique NA_NamibiaNC_New_Caledonia_(French) NE_Niger NF_Norfolk_Island NG_NigeriaNI_Nicaragua NL_Netherlands NO_Norway NP_Nepal NR_Nauru NT_Neutral_ZoneNU_Niue NZ_New_Zealand OM_Oman PA_Panama PE_Peru PF_Polynesia_(French)PG_Papua_New_Guinea PH_Philippines PK_Pakistan PL_PolandPM_Saint_Pierre_and_Miquelon PN_Pitcairn_Island PR_Puerto_RicoPT_Portugal PW_Palau PY_Paraguay QA_Qatar RE_Reunion_(French) RO_RomaniaRU_Russian_Federation RW_Rwanda SA_Saudi_Arabia SB_Solomon_IslandsSC_Seychelles SD_Sudan SE_Sweden SG_Singapore SH_Saint_HelenaSI_Slovenia SJ_Svalbard_and_Jan_Mayen_Islands SK_Slovak_RepublicSL_Sierra_Leone SM_San_Marino SN_Senegal SO_Somalia SR_SurinameST_Saint_Tome_(Sao_Tome)_and_Principe SU_Former_USSR SV_El_SalvadorSY_Syria SZ_Swaziland TC_Turks_and_Caicos_Islands TD_ChadTF_French_Southern_Territories TG_Togo TH_Thailand TJ_TadjikistanTK_Tokelau TM_Turkmenistan TN_Tunisia TO_Tonga TP_East_Timor TR_TurkeyTT_Trinidad_and_Tobago TV_Tuvalu TW_Taiwan TZ_Tanzania UA_UkraineUG_Uganda UK_United_Kingdom UM_USA_Minor_Outlying_IslandsUS_United_States UY_Uruguay UZ_UzbekistanVA_Holy_See_(Vatican_City_State) VC_Saint_Vincent_and_GrenadinesVE_Venezuela VG_Virgin_Islands_(British) VI_Virgin_Islands_(USA)VN_Vietnam VU_Vanuatu WF_Wallis_and_Futuna_Islands WS_Samoa YE_YemenYT_Mayotte YU_Yugoslavia ZA_South_Africa ZM_Zambia ZR_Zaire ZW_Zimbabwe

From The Book

The From The Book metadata category is used to store data thatidentifies a book that was the source of inspiration for the mediacontent. For example, the movie, “A Walk to Remember,” is based on abook by the same name, by author, Nicholas Sparks. An example entitywithin the From The Book metadata category has the following elements:Book Title Entry Index MSI Book Author Entry Tag Date Time

The Book Title element stores the title of the book on which the mediacontent is based.

The Book Author element stores the name of the author of the bookidentified in the Book Title element.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data identifying multiple booksassociated with the media content, or a composite description mayindicate various opinions as to a book associated with the mediacontent, the opinions submitted by multiple metadata providers. Forexample, a movie may be based on a combination of a first book and asecond book that is a sequel to the first book.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Degree of True Story

The Degree Of True Story metadata category is used to store data thatidentifies whether the media content portrays actual events. An exampleentity within the Degree Of True Story metadata category has thefollowing elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores an integer number between 0 and 100 thatindicates the percentage to which the media content portrays actualevents. For example, when associated with media content that is adocumentary, the Value element may store the number 100, indicating thatthe events portrayed are 100 percent true and actual. When associatedwith media content may be categorized as historical fiction, meaningthat the story is fictional, but based on actual historical events, theValue element may store the number 50, indicating that the eventsportrayed are only 50 percent true and actual.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the degreeof actuality associated with the media content, or a compositedescription may indicate various opinions as to the degree of actuality,the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Degree Of Animated 2D

The Degree Of Animated 2D metadata category is used to store data thatindicates the amount of two-dimensional animation contained within themedia content. An example entity within the Degree Of Animated 2Dmetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an integer number between 0 and 100 thatindicates the percentage to which the media content is animated in twodimensions. For example, when associated with the animated movie, “TheLion King”, the Value element may store the number 100, indicating thatthe movie is 100 percent two-dimensional animation. When associated withthe movie, “Mary Poppins”, which is a live action film with smallelements of two-dimensional animation, the Value element may store thenumber 10, indicating that the media content is 10 percenttwo-dimensional animation.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the degreeof two-dimensional animation associated with the media content, or acomposite description may indicate various opinions as to the degree oftwo-dimensional animation, the opinions submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Degree Of Animated 3D

The Degree Of Animated 3D metadata category is used to store data thatindicates the amount of three-dimensional animation contained within themedia content. An example entity within the Degree Of Animated 3Dmetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an integer number between 0 and 100 thatindicates the percentage to which the media content is animated in threedimensions. For example, when associated with the animated movie, “ToyStory”, the Value element may store the number 100, indicating that themovie is 100 percent three-dimensional animation.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the degreeof three-dimensional animation associated with the media content, or acomposite description may indicate various opinions as to the degree ofthree-dimensional animation, the opinions submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Degree of Puppet Characters

The Degree Of Puppet Characters metadata category is used to store datathat indicates the amount of puppet characters within the media content.An example entity within the Degree Of Puppet Characters metadatacategory has the following elements: Value MSI Entry Index Date TimeEntry Tag

The Value element stores an integer number between 0 and 100 thatindicates the percentage to which the characters in the media contentare puppets. For example, when associated with the television series,“Sesame Street”, the Value element may store the number 90, indicatingthat 90 percent of the characters are puppets.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the degreeof puppet characters associated with the media content, or a compositedescription may indicate various opinions as to the degree of puppetcharacters, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Degree of International Event

The Degree Of International Event metadata category is used to storedata identifying the degree to which the media content pertains to aninternational event. An example entity within the Degree OfInternational Event metadata category has the following elements: ValueMSI Entry Index Date Time Entry Tag

The Value element stores an integer number between 0 and 100 thatindicates the percentage to which the media content pertains to aninternational event. For example, a high percentage of InternationalEvent may be associated with media coverage of the Olymics is a highpercentage of International Event.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the degreeto which the media content pertains to an international event, or acomposite description may indicate various opinions as to the degree towhich the media content pertains to an international event, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Degree of Sophistication

The Degree Of Sophistication metadata category is used to store data howsophisticated the media content is. An example entity within the DegreeOf Sophistication metadata category has the following elements: ValueMSI Entry Index Date Time Entry Tag

The Value element stores an integer number between 0 and 100 thatindicates the level to which the media content is sophisticated. Forexample, a high degree of sophistication may be associated with anopera, while a low degree of sophistication may be associated with aprogram such as “Gladiators.”

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the degreeof sophistication associated with the media content, or a compositedescription may indicate various opinions as to the degree ofsophistication, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Genre Music

The Genre Music metadata category is used to store data that identifiesa category associated with media content that is related to music. Anexample entity within the Genre Music metadata category has thefollowing elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores the name of a music category or genre thatapplies to the media content. Example music categories are listed inTable 10, below.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the musicgenre associated with the media content, or a composite description mayindicate various opinions as to the music genre, the opinions submittedby multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received. TABLE 10 Unknown None Not_ApplicableVarious A_Capella Acid Acid_Jazz Acid_Punk Acoustic African AfropopAlternative AlternRock Ambient Atonal Avantgarde BalladBarbershop_Quartet Baroque Bass Bebop Bhangra Big_Band Bluegrass BluesBooty_Bass Bop Brazilian BritPop Cabaret Cajun Celtic Chamber_MusicChanson Chant Chicago_Blues Childrens Chinese Choral ChorusChristian_Rap Christian_Rock Classic_Rock Classical Classical_Light ClubComedy Computer_Music Contemporary_Christian Contemporary_ClassicalCountry Country_And_Western Creole Crossover Cult Dance Dance_HallDarkWave Death_Metal Delta_Blues Disco Dissonant Dixieland DreamDrum_Solo Dub Duet Early_Music Easy_Listening Electronic EthnicEuro-House Euro-Techno Eurodance Experimental Fast_Fusion Flamenco FolkFolklore Folk_Rock Free_Jazz Freestyle Fun Funk Fusion Game GangstaGarage Glam_Rock Glee_Club Glide Gospel Gothic_Rock GothicGregorian_Chant Grunge Hard_Bop Hard_Rock Hardcore Hip-Hop House HumourHymns Illbient Improvisatory Indian_Classical Indie IndustrialInstrumental Instrumental_Pop Instrumental_Rock Japanese Jazz Jazz-FunkJazz_Modern Jazz_Traditional Jungle Just_Dance Karaoke_Backing KidsLatin Latin_Jazz Listen Lo-Fi Lounge March Marching_Band MeditativeMetal Microtonal Minimalism Modal Modern_Classical Modern_Rock MotownMusical Muzak National_Folk Native_American New_Age New_Music New_WaveNoise Nostalgia Novelty Old_Dance Old_School Oldies Opera Operetta PolkaPop Pop-Folk Pop-Funk Porn_Groove Power_Ballad Pranks PrimusProgressive_Rock Psychadelic Psychedelic_Rock Punk R_And_B Ragtime RapRave Reggae Religious Renaissance Retro Revival Rhythm_And_BluesRhythmic_Soul Riot_Girl Rock Rock_And_Roll Rockabilly Romantic_ClassicalSacred Samba Satire Shoegazers ShowTunes Sing-Along Ska Slow_JamSlow_Rock Smooch Soft_Rock Sonata Soul Sound_Clip SoundTrackSouthern_Rock Space Speech Spirituals StraightEdge Surf_Rock SwingSymphonic Symphonic_Rock Symphony Talking_Blues Talking_Book TangoTechno Techno-Industrial Teeny-Bop Tejano Tex-Mex Tin_Pan_Alley Top_40Trailer Trance Tribal Trip-Hop Twee_Pop Underground Vaudeville VocalWild Womens_Music World_Beat World_Fusion World_Pop Zydeco Other

Genre Photo Or Home Movie

The Genre Photo Or Home Movie metadata category is used to store datathat identifies a genre or category that may be associated with themedia content. An example entity within the Genre Photo Or Home Moviemetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores the name of a category or genre that applies tomedia content that includes photos or home movies. Example photo or homemovie categories are listed in Table 11, below.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the genre orcategory associated with the photo or home movie media content, or acomposite description may indicate various opinions as to the genre orcategory, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received. TABLE 11 Unknown Various At_HomeFrom_Relatives None Vacation Purchased From_Friends Not_ApplicableKids_Event Famous_Art Other

Format

The Format metadata category is used to store data that identifies aformat associated with the media content. Format can be thought of as abroad assessment of genre. In one implementation, the format metadatacan be used by an EPG application to determine, for example, colors todisplay in association with information about the media content in anEPG grid. An example entity within the Format metadata category has thefollowing elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores an identifier of a format associated with themedia content. Example format identifiers are listed in Table 12, below.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to theformat associated with the media content, or a composite description mayindicate various opinions as to the format, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received. TABLE 12 UnknownVideo_-_Kids_Or_Other_Cartoon None Video_-_How-To_Or_EducationalVideo_-_Unspecified_Type Video_-_Religious_Local_Access_Or_PaidVideo_-_Movie_Cinema_Released Video_-_SpecialsVideo_-_Drama_Mini_Series_Or_TV_Movie Video_-_Other Video_-_SitComVideo_-_Amateur Video_-_Soap Audio_-_Unspecified_Type Video_-_SportsAudio_-_Song_Track Video_-_Games_Or_Reality Audio_-_Talking_BookVideo_-_Talk_Show_Or_Non_SitCom_Comedy Audio_-_Amateur_RecordingVideo_-_News_Or_Current_Affairs Audio_-_Other Video_-_DocumentaryPhoto_-_Unspecified_Type Photo_-_Amateur Collection_-_VideoPhoto_-_Professional Collection_-_Audio Photo_-_Other Collection_-_PhotoAdvert Collection_-_Other Collection_-_Unspecified_Type

Content Descriptions 608

FIG. 10 illustrates example content description categories. Contentdescriptions 608 includes metadata categories that describe the mediacontent. Example content description categories include plot one lineabstract, plot long abstract, keywords, content note, availability date,and content duration.

Plot One Line Abstract

The Plot One Line Abstract metadata category is used to store a shortdescription of the plot associated with the media content. An exampleentity within the Plot One Line Abstract metadata category has thefollowing elements: Value MSI Entry Index Date Time Entry Tag Language

The Value element stores a one-line textual description of the plot ofthe media content. For example, for the Frasier episode titled, “MyCoffee with Niles”, the Value element may contain, “After a year inSeattle, Niles poses Frasier with a deceptively simple question: “Areyou happy?” at one of their regular meetings at Cafe Nervosa.”

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one short plot descriptionassociated with the media content, or a composite description mayindicate various descriptions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the plot is described in the Value element.

Plot Long Abstract

The Plot Long Abstract metadata category is used to store a longerdescription of the plot associated with the media content. An exampleentity within the Plot Long Abstract metadata category has the followingelements: Value MSI Entry Index Date Time Entry Tag Language

The Value element stores a textual description of the plot of the mediacontent. For example, for the Frasier episode titled, “My Coffee withNiles”, the Value element may contain, “Frasier meets Niles for a coffeeat Cafe Nervosa, but they can't find a table inside the busy cafe sodecide to take a table outside. Niles then poses a deceptively simplequestion “Are you happy?” after Frasier reminds Niles that it is a yearsince he moved to Seattle. However, the discussion gets repeatedlyinterrupted by various friends, family members, and other discussions.Finally, as the waitress who has been increasingly aggravated byFrasier's quest for the perfect cup of coffee, asks “Now are you finallyhappy”, and Frasier says that he is.”

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one plot descriptionassociated with the media content, or a composite description mayindicate various descriptions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the plot is described in the Value element.

Keywords

The Keywords metadata category is used to store keywords associated withthe media content. An example entity within the Keywords metadatacategory has the following elements: Value MSI Entry Index Date TimeEntry Tag Language

The Value element stores a keyword or phrase associated with the mediacontent. For example, for the Frasier episode titled, “My Coffee withNiles”, keywords may include: coffee, happy, and “one year”.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one keyword or phraseassociated with the media content, or a composite description mayindicate various keywords submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the plot is described in the Value element.

Content Note

The Content Note metadata category is used to store any other textassociated with the media content. The structure and type of text isdeliberately not specified in order to provide extensibility. An exampleentity within the Content Note metadata category has the followingelements: Value Entry Tag Date Time Entry Index MSI Language

The Value element stores any text associated with the piece of mediacontent that the user of the schema wants.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one content noteassociated with the media content, or a composite description mayindicate various content notes submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the content note in the Value element is written.

Availability Date

The Availability Date metadata category is used to store data thatindicates when the media content was or will be made available. Anexample entity within the Availability Date metadata category has thefollowing elements: Value Entry Tag Date Time Entry Index MSI

The Value element stores a character string that indicates when themedia content was or will be made available. The availability date maybe a specific date, such as Feb. 10, 2001, or it may be a general timeperiod, such as Fall 1997. The availability date may also be a futuredate to indicate media content that is not yet available.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to theavailability date associated with the media content, or a compositedescription may indicate various opinions as to the availability date,the opinions submitted by multiple metadata providers. For example,metadata providers may have differing opinions about when the piece ofmedia content was actually created, or the media content may beavailable on different dates in different geographic areas. TheEntryIndex element provides a way of indicating the various opinions.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Content Duration

The Content Duration metadata category is used to store data associatedwith the length of the media content. An example entity within theContent Duration metadata category has the following elements: Value MSIEntry Index Date Time Entry Tag

The Value element stores an indication of the duration of the mediacontent. For example, a two-hour movie has a duration of two hours, or120 minutes.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opionions as to theduration of the media content, or a composite description may indicatevarious opinions as to the duration, the opinions submitted by multiplemetadata providers. For example, metadata providers may have differingopinions about the duration of the content based on whether or not thepreamble at the front end of a movie is counted.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Popularity 610

FIG. 11 illustrates example popularity categories. Popularity 610includes metadata categories that indicate how popular the media contentis. Example popularity categories include critic reviews, popularity,and broadcast ubiquity.

Critic Reviews

The Critic Reviews metadata category is used to store data associatedwith a review of the media content by a critic. An example entity withinthe Critic Reviews metadata category has the following elements: StarRating Fourth Axis Rating Entry Index First Axis Meaning Fourth AxisMeaning Entry Tag Second Axis Rating Fifth Axis Rating MSI Second AxisMeaning Fifth Axis Meaning Date Time Third Axis Rating Review TextLanguage Third Axis Meaning Reviewer

The Star Rating, Second Axis Rating, Third Axis Rating, Fourth AxisRating, and Fifth Axis Rating elements each store an indicator of arating of the media content, for example according to a rating scale.Example values may include: Unknown, None, and any integer from 1 to 10.

The First Axis Meaning, Second Axis Rating, Third Axis Rating, FourthAxis Rating, and Fifth Axis Rating elements store indicators of the typeof ratings given in the Star Rating, Second Axis Rating, Third AxisRating, Fourth Axis Rating, and Fifth Axis Rating elements,respectively. For example, the Star Rating element may have a value of 5and the Second Axis Rating may have a value of 10. Additionally, theFirst Axis Meaning element may have a value of “Overall” and the SecondAxis Meaning element may have a value of “Comedy Content”. Thisindicates that the Star Rating of 5 is an overall rating and the FirstAxis Rating of 10 is a rating of the comedy within the media content.

The Review Text element stores text associated with the review that isgenerated by a reviewer of the media content.

The Reviewer element stores the name of the media content reviewer(i.e., the person who wrote the review).

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one review of the mediacontent, or a composite description may indicate various reviewssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the text in the Review Text element is written.

Popularity

The Popularity metadata category is used to store data that describeshow popular the media content is. An example entity within thePopularity metadata category has the following elements: PopularityCountry Entry Index MSI Rating Year Entry Tag Date Time

The Popularity Rating element stores an indicator of the level ofpopularity of the media content. Example values may include: Unknown,None, and any integer from 1 to 10.

The Country element stores a value that indicates the country associatedwith the popularity rating given in the Popularity Rating element. Alist of possible values for populating the Country element is given inTable 9.

The Year element stores the year associated with the popularity ratinggiven in the Popularity Rating element.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to thepopularity of the media content, or a composite description may indicatevarious opinions as to the popularity, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Broadcast Ubiquity

The Broadcast Ubiquity metadata category is used to store a numberindicating how often a particular piece of content is broadcast. Someprograms are repeated over and over (e.g., episodes of “Friends” and“The Simpsons”), whereas some programs (e.g., a documentary about aparticular tribe of Indians) might only get broadcast once. An exampleentity within the Broadcast Ubiquity metadata category has the followingelements: Ubiquity Country Entry Index MSI Rating Year Entry Tag DateTime

The Ubiquity Rating element stores information about how often aparticular program is broadcast. This information is useful to a userwhen looking through an electronic program guide to assess how importantit is for the user to view a particular instance of a program. A fullyautomated Personal Video Recorder system may use this information tomake decisions when resolving record conflicts. Example values mayinclude: Unknown, None, and any integer from 1 to 10.

The Country element stores a value that indicates the country associatedwith the ubiquity rating given in the Ubiquity Rating element. A list ofpossible values for populating the Country element is given in Table 9.

The Year element stores the year associated with the ubiquity ratinggiven in the Ubiquity Rating element.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to theubiquity rating of the media content, or a composite description mayindicate various opinions as to the broadcast ubiquity, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Censor Ratings 612

FIG. 12 illustrates example censor ratings categories. Censor ratings612 includes metadata categories that indicate censorship ratingsassociated with the media content. Example censor ratings categoriesinclude censor parental rating, extended censor rating adult content,extended censor rating bad language, extended censor rating violence,extended censor rating nudity, and extended censor rating drug abuse.

Censor Parental Rating

The Censor Parental Rating metadata category is used to store dataidentifying whether the media contains content that may be inappropriatefor some individuals, such as children under a particular age. Anexample entity within the Censor Parental Rating metadata category hasthe following elements: Censor Category Entry Index MSI LanguageAdvisory Comment Entry Tag Date Time

The Censor Category element stores an indicator of whether the mediacontains content that may be inappropriate for some individuals. Examplevalues for the Censor Category element are given in Table 13. TABLE 13Unknown None Suitable_For_Everyone_(U,G,TVY)Unsuitable_For_Children_Under_10_(PG,TVY7,TVPG)Unsuitable_For_Children_Under_13_(PG13,TV14)Unsuitable_For_Children_Under_17_(R)Unsuitable_For_Many_Adults_(TVMA,18,X,XXX) Not_Rated

The Advisory Comment element stores text that describes attributes ofthe media content that may be objectionable or inappropriate for someindividuals. For example, when a rating authority rates a movie in aparticular category, they may also indicate the reason for theirdecision, for example, excessive violence or bad language. In anincreasing trend, this information is now also appearing in radio andtelevision advertisments for movies.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one censor parental ratingof the media content, or a composite description may indicate variousopinions as to the censor parental rating, the opinions submitted bymultiple metadata providers. For example, different censor ratings maybe applied to the same media content across different countries.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the text in the Advisory Comment element is written.

Extended Censor Rating Adult Content

The Extended Censor Rating Adult Content metadata category is used tostore data that indicates the degree to which the media content containsadult content. An example entity within the Extended Censor Rating AdultContent metadata category has the following elements: Value MSI EntryIndex Date Time Entry Tag

The Value element stores an indicator of the degree of adult contentfound in the media content. Example indicators may include: Unknown,None, Brief, Significant, and Extreme.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to thedegree of adult content found in the media content, or a compositedescription may indicate various opinions as to the degree of adultcontent, the opinions submitted by multiple metadata providers. Forexample, different extended censor ratings may be applied to the samemedia content across different countries.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Extended Censor Rating Bad Language

The Extended Censor Rating Bad Language metadata category is used tostore data that indicates the degree to which the media content containsbad language. An example entity within the Extended Censor Rating BadLanguage metadata category has the following elements: Value MSI EntryIndex Date Time Entry Tag

The Value element stores an indicator of the degree of bad languagefound in the media content. Example indicators may include: Unknown,None, Brief, Significant, and Extreme.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to thedegree of bad language found in the media content, or a compositedescription may indicate various opinions as to the degree of badlanguage, the opinions submitted by multiple metadata providers. Forexample, different extended censor ratings may be applied to the samemedia content across different countries.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Extended Censor Rating Violence

The Extended Censor Rating Violence metadata category is used to storedata that indicates the degree to which the media content containsviolence. An example entity within the Extended Censor Rating Violencemetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an indicator of the degree of violence found inthe media content. Example indicators may include: Unknown, None, Brief,Significant, and Extreme.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to thedegree of violence found in the media content, or a compositedescription may indicate various opinions as to the degree of violence,the opinions submitted by multiple metadata providers. For example,different extended censor ratings may be applied to the same mediacontent across different countries.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Extended Censor Rating Nudity

The Extended Censor Rating Nudity metadata category is used to storedata that indicates the degree to which the media content containsnudity. An example entity within the Extended Censor Rating Nuditymetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an indicator of the degree of nudity found inthe media content. Example indicators may include: Unknown, None, Brief,Significant, and Extreme.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to thedegree of nudity found in the media content, or a composite descriptionmay indicate various opinions as to the degree of nudity, the opinionssubmitted by multiple metadata providers. For example, differentextended censor ratings may be applied to the same media content acrossdifferent countries.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Extended Censor Rating Drug Abuse

The Extended Censor Rating Drug Abuse metadata category is used to storedata that indicates the degree to which the media content portrays drugabuse. An example entity within the Extended Censor Rating Drug Abusemetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an indicator of the degree of drug abuseportrayed in the media content. Example indicators may include: Unknown,None, Brief, Significant, and Extreme.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to thedegree of drug abuse found in the media content, or a compositedescription may indicate various opinions as to the degree of drugabuse, the opinions submitted by multiple metadata providers. Forexample, different extended censor ratings may be applied to the samemedia content across different countries.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Technical Details 614

FIG. 13 illustrates example technical details categories. Technicaldetails 614 includes metadata categories that indicate technical detailsassociated with the media content or the production or capture of themedia content. Example technical details categories include capturemechanism, image capture resolution, video capture temporal rate Hz,video captured using interlace, sound capture sampling, sound capturecompression, camera used, image capture compression, recorded live,black and white, silent, post production processing, special electronicprocessing, aspect ratio, aspect ratio implementation, pan and scanvectors, origination note, stereo sound, and surround sound.

Capture Mechanism

The Capture Mechanism metadata category is used to store data thatidentifies how the media content was captured. An example entity withinthe Capture Mechanism metadata category has the following elements:Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of the mechanism used to capturethe media content. Example capture mechanism indicators are given inTable 14. TABLE 14 Unknown 16mm_Film Digital_Audio Film_Bigger_Than_35mmVideo_Camera Other 35mm_Film Analog_Audio

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to themechanism used to capture the media content. This may indicate thatportions of the media content were captured using different capturemechanisms. In a composite description the Entry Index and Entry Tagelements may indicate various opinions as to the capture mechanism, theopinions submitted by multiple metadata providers

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Image Capture Resolution

The Image Capture Resolution metadata category is used to store datathat indicates the resolution of the originally captured media contentimage. An example entity within the Image Capture Resolution metadatacategory has the following elements: Horizontal Entry Index MSI VerticalEntry Tag Date Time

The Horizontal element stores a positive integer that represents thehorizontal resolution of the originally captured media content image.

The Vertical element stores a positive integer that represents thevertical resolution of the originally captured media content image.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to thecapture resolution of the media content, or a composite description mayindicate various opinions as to the capture resolution, the opinionssubmitted by multiple metadata providers. For example, if some areas ofa camera's sensor are marked off, metadata providers may have differentopinions of what capture resolution is associated with the mediacontent.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Video Capture Temporal Rate Hz

The Video Capture Temporal Rate Hz metadata category is used to storedata that indicates how often the original scene was captured by thecamera. For example, a film camera runs at a rate of 24 captures persecond, whereas a video camera captures at a rate of 60 samples persecond. An example entity within the Video Capture Temporal Rate Hzmetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores the frequency at which the camera captured thescene, such as how many times a second it took a picture of the actorsto form the video signal. The Entry Index and Entry Tag elements aredescribed above and indicate that a metadata provider may submit morethan one opinion as to the temporal rate at which the video wascaptured, or a composite description may indicate various opinions as tothe temporal rate, the opinions submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Video Captured Using Interlace

The Video Captured Using Interlace metadata category is used to storedata that indicates whether the media content was captured usinginterlace. Interlace is a scanning technique used by some cameras inwhich the camera only captures half the resolution of the scene at eachtemporal sample point, but does it at a temporal rate that is typicallytwice what it could handle if it was capturing the full resolution ateach temporal sample point. Capturing with interlace has many negativeimplications through the video delivery chain. Information about whetherthe original scene was captured using interlace or whether it waschanged to interlace later is helpful in reducing the negative effectsof interlace. An example entity within the Video Captured UsingInterlace metadata category has the following elements: Value MSI EntryIndex Date Time Entry Tag

The Value element stores an indicator of whether or not the mediacontent was captured using interlace. Example values may include:Unknown, True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whetherthe media content was captured using interlace, or a compositedescription may indicate various opinions as to whether or not the mediacontent was captured using interlace, the opinions submitted by multiplemetadata providers. This allows for differing opinions among metadataproviders as to whether or not the media content was captured usinginterlace.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Sound Capture Sampling

The Sound Capture Sampling metadata category is used to store data thatindicates technical details describing how sound was captured inassociation with the media content. An example entity within the SoundCapture Sampling metadata category has the following elements: SampleRate KHz Entry Index Date Time Bits Per Sample Entry Tag Number OfChannels MSI

The Sample Rate KHz element stores the fequency at which the analogaudio waveform was sampled to make the digital respresentation.

The Bits Per Sample element specifys the number of bits used in theanalog to digital converter used to convert the analog waveform into thedigital representation.

The Number Of Channels element specifies the number of audio channelsthat were captured. Stereo sound is 2 channels whereas surround sound istypically 6 channels or more.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion relating tosound capture sampling, or a composite description may indicate variousopinions relating to sound capture sampling, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Sound Capture Compression

The Sound Capture Compression metadata category is used to store datathat indicates the type of compression utilized when capturing the soundassociated with the media content. An example entity within the SoundCapture Compression metadata category has the following elements: TypeEntry Tag Ratio MSI Entry Index Date Time

The Type element stores an indicator of the type of compression used.Example values may include: Unknown, None, MP3, WindowsMedia, Real, andOther.

The Ratio element stores a number that indicates the level ofcompression.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to thesound compression type associated with the capture of the media content,or a composite description may indicate various opinions as to the soundcompression type, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Camera Used

The Camera Used metadata category is used to store data that indicatesthe type of camera used to capture the media content. An example entitywithin the Camera Used metadata category has the following elements:Value MSI Entry Index Date Time Entry Tag

The Value element stores a name or description of the camera used tocapture the media content.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data that indicates that more thanone type of camera was used to capture the media content or the metadataprovider may submit multiple opionions as to the type of camera used. Ina composite description, the Entry Index and Entry Tag elements maydifferentiate between various opinions as to the camera used, theopinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Image Capture Compression

The Image Capture Compression metadata category is used to store datathat indicates how one or more images associated with the media contentwere compressed upon capture. An example entity within the Image CaptureCompression metadata category has the following elements: Type Entry TagRatio MSI Entry Index Date Time

The Type element stores an indicator of the type of image compressionused. Example types of image compression are given in Table 15. TABLE 15Unknown JPEG2000 MPEG2 Real None DV MPEG4 Other JPEG MPEG1 WindowsMedia

The Ratio element stores a number that indicates the level ofcompression.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to theimage compression type associated with the capture of the media content,or a composite description may indicate various opinions as to the imagecompression type, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Recorded Live

The Recorded Live metadata category is used to store an indicator ofwhether or not the media content was recorded live. Media content thatwas recoded live may include a music album that consists of a recordinggenerated at a concert. An example entity within the Recorded Livemetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an indicator of whether or not the mediacontent was recorded live. Example values may include: Unknown, True,and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whetherthe media content was recorded live, or a composite description mayindicate various opinions as to the whether the media content wasrecorded live, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Black And White

The Black And White metadata category is used to store an indicator ofwhether or not the media content is black and white. An example entitywithin the Black And White metadata category has the following elements:Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of whether or not the mediacontent is black and white. Example values may include: Unknown, True,and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whetherthe media content is black and white, or a composite description mayindicate various opinions as to whether the media content is black andwhite, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Silent

The Silent metadata category is used to store an indicator of whetherthe media content is silent, such as a silent movie. An example entitywithin the Silent metadata category has the following elements: ValueMSI Entry Index Date Time Entry Tag

The Value element stores an indicator of whether or not the mediacontent is silent. Example values may include: Unknown, True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whetherthe media content is silent, or a composite description may indicatevarious opinions as to whether the media content is silent, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Post Production Processing

The Post Production Processing metadata category is used to store datathat indicates the degree to which post production processing wasperformed on the media content. An example entity within the PostProduction Processing metadata category has the following elements:Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of the degree to which postproduction processing was performed on the media content. Example valuesare given in Table 16. TABLE 16 Unknown Some_Post_Production LiveExtensive_Post_Production Recorded_Live Other

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to thedegree of post production processing performed on the media content, ora composite description may indicate various opinions as to the degreeof post production processing, the opinions submitted by multiplemetadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Special Electronic Processing

The Special Electronic Processing metadata category is used to storedata that indicates a type of special electronic processing that wasperformed on the media content. An example entity within the SpecialElectronic Processing metadata category has the following elements:Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of a type of special electronicprocessing that was performed on the media content. Example types ofspecial electronic processing are listed in Table 17. TABLE 17 UnknownNoise_Filtered None Upconverted Digitally_Remastered Other

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one indicator of specialelectronic processing performed on the media content, or a compositedescription may indicate various opinions as to the special electronicprocessing performed, the opinions submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Aspect Ratio

The Aspect Ratio metadata category is used to store data that indicatesthe ratio of the height compared with the width of the video. Contentmade for television is typically 3 units high for every 4 units wide,whereas movies typically have a much wider aspect ratio. An exampleentity within the Aspect Ratio metadata category has the followingelements: Value MSI Entry Index Date Time Entry Tag

The Value element stores the ratio of the width of the video content(measured in pixels) compared to the height of the video content (alsomeasured in pixels).

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion of what theaspect ratio of the media content is, or a composite description mayindicate various opinions as to the aspect ratio, the opinions submittedby multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Aspect Ratio Implementation

The Aspect Ratio Implementation metadata category is used to store datathat indicates how the actual aspect ratio was conveyed in the videotransport mechanism. Sometimes it is necessary to compress the number ofpixels in a particular dimension in order for the media content to fitwithin the rigid specifications of a transport mechanism, such as atelevision broadcast system or a DVD. An example entity within theAspect Ratio Implementation metadata category has the followingelements: Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of the aspect ratio implementationused. Example values are given in Table 18. TABLE 18 UnknownLetterboxed_In_1.78 None Anamorphically_Squeezed NativeHorizontally_Oversampled Letterboxed_In_1.33 Other

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion of what aspectratio implementation was used, or a composite description may indicatevarious opinions as to the aspect ratio implementation, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Pan and Scan Vectors

The Pan And Scan Vectors metadata category is used to store data thatindicates whether the media content has pan and scan vectors availablewith the content. Pan and scan vectors provide a mechanism for selectinga 4:3 aspect ratio image from a much wider film image. For example, amovie with a wide aspect ratio does not fit the aspect ratio availableon a standard television. In a simple case if the action is more on theleft of the film frame then the vectors would indicate that the 4:3image is to be extracted from the left of the film frame. As the actionappears more on the right side of the film frame, the vectors wouldindicate that the 4:3 television frame should be extracted from theright of the film frame. An example entity within the Pan And ScanVectors metadata category has the following elements: Value MSI EntryIndex Date Time Entry Tag

The Value element stores an indicator of whether or not the mediacontent has pan and scan vectors available. Example values may include:Unknown, True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whetherthe media content has pan and scan vectors available, or a compositedescription may indicate various opinions as to the availability of panand scan vectors, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Origination Note

The Origination Note metadata category is used to store any additionalinformation about the technical details of the media originationprocess. This category is deliberately unstructured to allow forextensibility. An example entity within the Origination Note metadatacategory has the following elements: Value Entry Tag Date Time EntryIndex MSI Language

The Value element stores any additional information about the mediaorigination process.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one origination noteassociated with the media content, or a composite description mayindicate various origination notes submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the text in the Value element is written.

Stereo Sound

The Stereo Sound metadata category is used to store data indicatingwhether the media content includes stereo sound. An example entitywithin the Stereo Sound metadata category has the following elements:Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of whether or not the mediacontent includes stereo sound. Example values may include: Unknown,True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whetherthe media content includes stereo sound, or a composite description mayindicate various opinions as to the inclusion of stereo sound, theopinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Surround Sound

The Surround Sound metadata category is used to store data indicatingwhether the media content is encoded to support surround sound. Anexample entity within the Surround Sound metadata category has thefollowing elements: Encoding Method Entry Index Date Time Number OfChannels Entry Tag Language Mix Notes MSI

The Encoding Method element stores a value that indicates the methodused to encode the media content to support surround sound. Exampleindicators of surround sound encoding methods are given in Table 19.TABLE 19 Unknown AC-3_-_Dolby_Digital_AC-3 NoneDTS_-_Digital_Theatre_Sound Dolby_SurroundSDDS_-_Sony_Dynamic_Digital_Sound Dolby_Pro-MLP_-_Meridian_Lossless_Packing Logic Dolby_Pro- Other Logic_with_THX

The Number Of Channels element specifies the number of channels used tocreate the surround sound effect. Some systems use 6 channels whereasothers use 8 channels.

The Mix Notes element specifies the technical details as to how thesurround sound effect was mixed together to achieve the desired resultfor the listener.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that more than onesurround sound encoding method was used in association with the mediacontent, or a composite description may indicate various opinions as tothe surround sound encoding method, the opinions submitted by multiplemetadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the text in the Mix Notes element is written.

Production Details 616

FIG. 14 illustrates example production details categories. Productiondetails 616 includes metadata categories related to the production ofthe media content. Example production details categories include madefor, budget, box office, production company, distribution company,principal country of main production company, capture location,copyright, and URL production company.

Made For

The Made For metadata category is used to store data that identifies thepurpose for which the media content was created. An example entitywithin the Made For metadata category has the following elements: ValueMSI Entry Index Date Time Entry Tag

The Value element stores an indicator of the purpose for which the mediacontent was created. Example values may include: Unknown, TV, Cinema,Internet, Amateur_Use, Military, and Other.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating more than onepurpose for creation associated with the media content, or a compositedescription may indicate various opinions as to who or what the mediacontent was made for, the opinions submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Budget

The Budget metadata category is used to store data that indicates themedia content creation budget. An example entity within the Budgetmetadata category has the following elements: Value Entry Tag Date TimeEntry Index MSI

The Value element stores an indicator of the budget used in creating themedia content. Example values may include: Unknown, Amateur, Low,Medium, and High.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that more than oneopinion as to the budget associated with the media content, or acomposite description may indicate various opinions as to the budget,the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Box Office

The Box Office metadata category is used to store data indicating thebox office income generated by the media content. An example entitywithin the Box Office metadata category has the following elements:USAOpeningWeekendCinemaMillionDollars Entry IndexUSATotalGrossCinemaMillionDollars Entry TagWorldwideTotalGrossCinemaMillionDollars MSI Comment Date Time

The USAOpeningWeekendCinemaMillionDollars element stores an integernumber indicating how many millions of dollars the media contentgenerated during the first weekend it was available in theaters in theUnited States.

The USATotalGrossCinemaMillionDollars element stores an integer numberindicating how many millions of dollars the media content generatedwhile it was available in theaters in the United States.

The WorldwideTotalGrossCinemaMillionDollars element stores an integernumber indicating how many millions of dollars the media contentgenerated while it was available in theaters throughout the world.

The Comment element may be used to store any additional details as tohow the figure was arrived at. For example, the figure may only includedspecific geographic areas.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the boxoffice monetary success of the media content, or a composite descriptionmay indicate various opinions as to the box office success, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Production Company

The Production Company metadata category is used to store data thatidentifies a production company that produced the media content. Anexample entity within the Production Company metadata category has thefollowing elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores the name of a production company associatedwith the media content.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data identifying a plurality ofproduction companies associated with the media content, or a compositedescription may indicate various opinions as to the production company,the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Distribution Company

The Distribution Company metadata category is used to store data thatidentifies a distribution company that is associated with the mediacontent. An example entity within the Distribution Company metadatacategory has the following elements: Company Name Entry Tag GeographicArea MSI Distribution Medium Date Time Entry Index

The Company Name element stores the name of a distribution companyassociated with the media content.

The Geographic Area element stores text that identifies the geographicarea that the particular distribution company is responsible for.

The Distribution Medium element stores text that identifies the mediumthrough which the distribution company distributes the media content.For example, distribution mediums may include: CD, DVD, video cassette,broadcast rights, pay per view, and internet streaming rights.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating more than onedistribution company associated with the media content, or a compositedescription may indicate various opinions as to the distributioncompany, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Principal Country of Main Production Company

The Principal Country Of Main Production Company metadata category isused to store data identifying the principal country with which the mainproduction company associates. An example entity within the PrincipalCountry Of Main Production Company metadata category has the followingelements: Value MSI Entry Index Date Time Entry Tag

The Value element stores a value that indicates the country with whichthe main production company is associated. A list of possible values forindicating the country is given in Table 9.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that the mainproduction company is associated with more than one country, or acomposite description may indicate various opinions as to the countryassociated with the main production company, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Capture Location

The Capture Location metadata category is used to store data identifyingwhere the media content was captured. An example entity within theCapture Location metadata category has the following elements: CountryCapture Location Detail MSI State Entry Index Date Time City Entry TagLanguage

The Country element stores a value that indicates the country in whichthe media content was captured. A list of possible values for populatingthe Country element is given in Table 9.

The State element stores a value that indicates the state in which themedia content was captured. The value may be the name of a state, suchas “Washington”, or an abbreviation associated with the state, such as“WA”.

The City element stores the name of the city in which the media contentwas captured.

The Capture Location Detail element is used to store additional detailsthat describe the location where the media content was captured. If themovie was filmed on location, the Capture Location Detail element maycontain the value, “Alcatraz Island in the middle of San Francisco Bay,”in a Capture Location element associated with the movie, “Escape fromAlcatraz”.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating more than onelocation at which the media content was captured, or a compositedescription may indicate various opinions as to the capture location,the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element is described above and identifies the language inwhich the text in the Capture Location Detail element is written.

Copyright

The Copyright metadata category is used to store data indicatingcopyright information associated with the media content. An exampleentity within the Copyright metadata category has the followingelements: Owner Entry Index MSI Year Entry Tag Date Time

The Owner element stores the name of the copyright owner.

The Year element stores the number representing the year associated withthe copyright.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating more than onecopyright associated with the media content, or a composite descriptionmay indicate various opinions as to the copyright details, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

URL Production Company

The URL Production Company metadata category is used to store theaddress of a website associated with a production company that isassociated with the media content. An example entity within the URLProduction Company metadata category has the following elements: ValueMSI Entry Index Date Time Entry Tag

The Value element stores the production company's website address.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data identifying more than onewebsite associated with a production company that is associated with themedia content, or a composite description may indicate various opinionsas to the URL, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Enhancements 618

FIG. 15 illustrates example enhancements categories. Enhancements 618includes metadata categories describing post-production enhancements tothe media content. Example enhancements metadata categories includeATVEF data enhancement, educational commands, educational informationalenhancements, multiple camera angles, multiple story lines, phone in,URL enhancements, URL more info, associated phone number, associatedteletext page number, and VCR programming code.

ATVEF Data Enhancement

The ATVEF Data Enhancement metadata category is used to store dataindicating whether ATVEF data enhancement has been applied to the mediacontent. ATVEF is an acroym for the Advanced Television EnhancementForum. The ATVEF enhancement mechanism allows video content to beannotated with extra information. For example, an interactive button maybe embedded, that when selected, causes additional information about anactress to be displayed on the screen. Another enhancement may provide amechanism that allows a viewer to purchase the same dress that anactress is wearing. An example entity within the ATVEF Data Enhancementmetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an indicator of whether or not ATVEF dataenhancement has been applied to the media content. Example values mayinclude: Unknown, True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whetheror not ATVEF data enhancement has been applied to the media content, ora composite description may indicate various opinions as to whether ornot ATVEF data enhancement has been applied, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Educational Commands

The Educational Commands metadata category is used to store dataindicating whether educational commands have been added to the mediacontent. Educational commands are implemented similarly to ATVEFenhancements and are used to add educational information to videocontent. An example entity within the Educational Commands metadatacategory has the following elements: Value Entry Tag Date Time EntryIndex MSI

The Value element stores an indicator of whether educational commandshave been added to the media content. Example values may include:Unknown, True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whethereducational commands have been added to the media content, or acomposite description may indicate various opinions as to whethereducational commands have been added, the opinions submitted by multiplemetadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Educational Informational Enhancements

The Educational Informational Enhancements metadata category is used tostore data indicating whether educational informational enhancementshave been added to the media content. As with ATVEF enhancements andeducational commands, educational informational enhancements are textualenhancements to video content. An example entity within the EducationalInformational Enhancements metadata category has the following elements:Value Entry Tag Date Time Entry Index MSI

The Value element stores an indicator of whether educationalinformational enhancements have been added to the media content. Examplevalues may include: Unknown, True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whethereducational informational enhancements have been added to the mediacontent, or a composite description may indicate various opinions as towhether educational informational enhancements have been added, theopinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Multiple Camera Angles

The Multiple Camera Angles metadata category is used to store dataindicating whether the media content includes multiple camera angles. Anexample entity within the Multiple Camera Angles metadata category hasthe following elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of whether the media contentincludes multiple camera angles. Example values may include: Unknown,True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whetherthe media content contains multiple camera angles, or a compositedescription may indicate various opinions regarding multiple cameraangles, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Multiple Story Lines

The Multiple Story Lines metadata category is used to store dataindicating whether the media content includes multiple story lines. Anexample entity within the Multiple Story Lines metadata category has thefollowing elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of whether the media contentincludes multiple story lines. Example values may include: Unknown,True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one opinion as to whetherthe media content includes multiple story lines, or a compositedescription may indicate various opinions regarding multiple storylines, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Phone In

The Phone In metadata category is used to store data that indicateswhether the audience is invited to phone in to the TV station toparticipate in the program. Viewers may be able to phone in to place avote or they may be invited to give their opinion about something, liveon air. An example entity within the Phone In metadata category has thefollowing elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of whether the audience is invitedto phone in to the TV station during the program. Example values mayinclude: Unknown, True, and False.

The Entry Index and Entry Tag elements are described above and provide amechanism for a metadata provider to submit multiple opinions as to thewhether or not audience phone in is supported, or a compositedescription may indicate various opinions as to phone in support, theopinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

URL Enhancements

The URL Enhancements metadata category is used to store web linksassoicated with the media content. If the user goes to the indicated website then they will find information that is relevant to the piece ofmedia content, such as a television program. An example entity withinthe URL Enhancements metadata category has the following elements: ValueMSI Entry Index Date Time Entry Tag

The Value element stores URLs that are associated with the mediacontent.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one associated URL, or acomposite description may indicate various URLs submitted by multiplemetadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

URL More Info

The URL More Info metadata category is used to store additional URLsthat are associated with the media content. An example entity within theURL More Info metadata category has the following elements: Value MSIEntry Index Date Time Entry Tag

The Value element stores an additional assocaiated URL.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one additional associatedURL, or a composite description may indicate various URLs submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Associated Phone Number

The Associated Phone Number metadata category is used to store a phonenumber associated with the media content. An example entity within theAssociated Phone Number metadata category has the following elements:Value MSI Entry Index Date Time Entry Tag

The Value element stores a phone number associated with the mediacontent. For example, a televised telethon may have one or more phonenumbers that views can call to pledge money in response to the telethon.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one phone numberassociated with the media content, or a composite description mayindicate various phone numbers submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Associated Teletext Page Number

The Associated Teletext Page Number metadata category is used to storethe page number of a teletext page associated with the media content. Anexample entity within the Associated Teletext Page Number metadatacategory has the following elements: Value MSI Entry Index Date TimeEntry Tag

The Value element stores an integer that corresponds to a teletext pagenumber associated with the media content.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one teletext pageassociated with the media content, or a composite description mayindicate various teletext page numbers submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

VCR Programming Code

The VCR Programming Code metadata category is used to store dataindicating a code that may be used to program a VCR to record the mediacontent. An example entity within the VCR Programming Code metadatacategory has the following elements: Value MSI Entry Index Date TimeEntry Tag

The Value element stores a VCR programming code associated with themedia content.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit more than one VCR programming codeassociated with the media content, or a composite description mayindicate various VCR programming codes submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Language Data 620

FIG. 16 illustrates example language data categories. Language data 620includes metadata categories indicating languages associated with themedia content. Example language data categories include language primaryoriginal, language segment original, language dub, language audio track,language text burnt in, language text track, language description track,and sign language track.

Language Primary Original

The Language Primary Original metadata category is used to store datathat indicates the primary language of the media content in its originalform. An example entity within the Language Primary Original metadatacategory has the following elements: Value MSI Entry Index Date TimeEntry Tag

The Value element stores an indicator of the primary original languageassociated with the media content. Example values for populating theelement are given in Table 1.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating more than oneprimary original language associated with the media content, or acomposite description may indicate various opinions as to the primaryoriginal language, the opinions submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Language Segment Original

The Language Segment Original metadata category is used to store datathat indicates another language that appears in at least a segment ofthe media content. An example entity within the Language SegmentOriginal metadata category has the following elements: Value MSI EntryIndex Date Time Entry Tag

The Value element stores an indicator of the additional language thatappears in at least a segment of the media content. Example values forpopulating the element are given in Table 1.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that more than oneadditional language may appear in segments of the media content, or acomposite description may indicate various opinions as to an originalsegment language, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Language Dub

The Language Dub metadata category is used to store data indicating alanguage in which the media content is dubbed. An example entity withinthe Language Dub metadata category has the following elements: DubbedEntry Tag Language Dubbed To MSI Dubbing Method Date Time Entry Index

The Value element stores an indicator of whether or not the mediacontent is dubbed. Example values may include: Unknown, True, and False.

The Language Dubbed To element stores an indicator of the dubbedlanguage.

Example values for populating the element are given in Table 1.

The Dubbing Method element stores an indicator of the method used to dubthe media content. Example values for populating this element mayinclude: Unknown,

Original_Language_Silent, Original_Language_In_Background, and Other.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that the mediacontent is dubbed in more than one language, or a composite descriptionmay indicate various opinions as to the dubbed language, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Language Audio Track

The Language Audio Track metadata category is used to indicate thelanguage in which the audio track associated with the media content wasrecorded. An example entity within the Language Audio Track metadatacategory has the following elements: Value MSI Entry Index Date TimeEntry Tag

The Value element stores an indicator of the audio track languageassociated with the media content. Example values for populating theelement are given in Table 1.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that audio tracks inmore than one language are associated with the media content, or acomposite description may indicate various opinions as to the languageof an audio track, the opinions submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Language Text Burnt In

The Language Text Burnt In metadata category is used to indicate thelanguage of subtitle text that is part of the video signal and thereforecan not be removed because the text obscures part of the video area. Anexample entity within the Language Text Burnt In metadata category hasthe following elements: Burnt In Text Entry Index MSI Text LanguageEntry Tag Date Time

The Value element stores an indicator of whether or not the mediacontent contains burnt-in text. Example values may include: Unknown,True, and False.

The Text Language element stores an indicator of the language of theburnt-in text. Example values for populating the element are given inTable 1.

The Entry Index and Entry Tag elements are described above and allow formore than one opinion of whether or not the media content containsburnt-in text, or more than one opinion of the language of the burnt-intext. In a composite description, the Entry Index and Entry Tag elementsmay differentiate between various opinions as to whether there isburnt-in text or as to what language is associated with the burnt-intext, the opinions submitted by multiple metadata providers

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Language Text Track

The Language Text Track metadata category is used to store data thatindicates the language of a text track that is associated with the mediacontent. An example entity within the Language Text Track metadatacategory has the following elements: Value MSI Entry Index Date TimeEntry Tag

The Value element stores an indicator of the text track languageassociated with the media content. Example values for populating theelement are given in Table 1.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that text tracks inmore than one language are associated with the media content, or acomposite description may indicate various text track languagessubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Language Description Track

The Language Description Track metadata category is used to store datathat indicates the language of a description track associated with themedia content. In a description track, a narrator describes the visualscenes of media content. Description tracks are provided to enhance theviewing experience for the visually impaired. An example entity withinthe Language Description Track metadata category has the followingelements: Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of the description track languageassociated with the media content. Example values for populating theelement are given in Table 1.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that descriptiontracks in more than one language are associated with the media content,or a composite description may indicate various opinions as to thedescription track language, the opinions submitted by multiple metadataproviders.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Sign Language Track

The Sign Language Track is used to store data identifying sign languagecharacteristics associated with the media content. An example entitywithin the Sign Language Track metadata category has the followingelements: Signing Method Entry Tag Spoken Language MSI Entry Index DateTime

The Signing Method element stores an indicator of the sign languagemethod that is associated with the media content. Example values forindicating the sign language method are given in Table 20. TABLE 20Unknown Chinese_Signing None American_Indian_SigningASL_American_Sign_Language Spanish_Signing PSE_Pidgin_Signed_EnglishSlovak_Signing SEE_Signing_Exact_English German_SigningAustralian_Signing Brazilian_Signing French_Signing OtherJapanese_Signing

The Spoken Language element stores an indicator of the spoken languagethat is associated with the signing. A sign language technique can beused to convey different spoken languages in different countries.Example values for populating the Spoken Language element are given inTable 1.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that more than onesign language track is associated with the media content, or a compositedescription may indicate various opinions as to the sign language trackdetails, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Schema Implementation Details 622

FIG. 17 illustrates example schema implementation details categories.Schema implementation details 622 includes metadata categories thatidentify where additional files of data associated with the mediacontent are stored. Example schema implementation details metadatacategories include XPath content artwork, XPath video trailer, XPathchapter thumbnails, XPath time interval thumbnails, XPath script orlyrics, and XPath original storyboard.

XPath Content Artwork

The XPath Content Artwork metadata category is used to store file pathsthat indicate where artwork associated with the media content is stored.An example entity within the XPath Content Artwork metadata category hasthe following elements (additional picture sizes may be supported inalternate implementations): Size_48x64 Entry Index Size_96x128 Entry TagSize_192x256 MSI Size_720x960 Date Time

The Size_(—)48×64 element stores a file path that identifies the storagelocation of artwork associated with the media content that is 48×64pixels in resolution.

The Size_(—)96×128 element stores a file path that identifies thestorage location of artwork associated with the media content that is96×128 pixels in resolution.

The Size_(—)192×256 element stores a file path that identifies thestorage location of artwork associated with the media content that is192×256 pixels in resolution.

The Size_(—)720×960 element stores a file path that identifies thestorage location of artwork associated with the media content that is720×960 pixels in resolution.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating a plurality ofartwork associated with the media content, or a composite descriptionmay indicate various opinions as to paths associated with artwork, theopinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

XPath Video Trailer

The XPath Video Trailer metadata category is used to store the path to avideo trailer associated with the media content. An example entitywithin the XPath Video Trailer metadata category has the followingelements: File Path Entry Index Resolution Width Entry Tag ResolutionHeight MSI Bitrate KBaud Date Time

The File Path element stores a file path that identifies the storagelocation of a video trailer associated with the media content.

The Resolution Width element stores an indicator of the resolution widthof the video trailer stored at the location indicated by the File Pathelement.

The Resolution Height element stores an indicator of the resolutionheight of the video trailer stored at the location indicated by the FilePath element.

The Bitrate KBaud element stores an indicator of the bitrate of thevideo trailer stored at the location indicated by the File Path element.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that more than videotrailer associated with the media content, or a composite descriptionmay indicate various opinions as to a path associated with a videotrailer, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

XPath Chapter Thumbnails

The XPath Chapter Thumbnails metadata category is used to store a filepath that indicates where a set of chapter thumbnails associated withthe media content is stored. Thumbnails are small pictures obtained fromvideo frame captures. In this case they are used to provide a pictorialrepresentation as to what the particular chapter of the video is about.An example entity within the XPath Chapter Thumbnails metadata categoryhas the following elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores a file path that identifies the storagelocation of a set of chapter thumbnails associated with the mediacontent.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that more than oneset of chapter thumbnails associated with the media content, or acomposite description may indicate various opinions as to a pathassociated with chapter thumbnails, the opinions submitted by multiplemetadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

XPath Time Interval Thumbnails

The XPath Time Interval Thumbnails metadata category is used to store afile path that indicates where a set of time interval thumbnailsassociated with the media content is stored. Thumbnails are smallpictures obtained from video frame captures. In this case they arecaptures taken at regular time intervals thus providing a way ofnavigating to a desired portion of a video without having to scanthrough the video itself. An example entity within the XPath TimeInterval Thumbnails metadata category has the following elements: ValueMSI Entry Index Date Time Entry Tag

The Value element stores a file path that identifies the storagelocation of a set of time interval thumbnails associated with the mediacontent.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating that more than oneset of time interval thumbnails associated with the media content, or acomposite description may indicate various opinions as to a pathassociated with a set of time interval thumbnails, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

XPath Script Or Lyrics

The XPath Script Or Lyrics metadata category is used to store a filepath that indicates where a script or lyrics associated with the mediacontent is stored. An example entity within the XPath Script Or Lyricsmetadata category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores a file path that identifies the storagelocation of a file containing a script or lyrics associated with themedia content.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit paths to more than one file ofscript or lyrics associated with the media content, or a compositedescription may indicate various opinions as to a path associated with ascript or lyrics, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

XPath Original Storyboard

The XPath Original Storyboard metadata category is used to store a filepath that indicates where an original storyboard associated with themedia content is stored. An example entity within the XPath OriginalStoryboard metadata entity has the following elements: Value Entry TagDate Time Entry Index MSI

The Value element stores a file path that identifies the storagelocation of a file containing an original storyboard associated with themedia content.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit paths to more than one filecontaining an original storyboard associated with the media content, ora composite description may indicate various opinions as to a pathassociated with an original storyboard, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Exemplary Media Person Data Repository

Media person data repository 414 stores data that describes persons whoare associated with the media content. The data repository may beimplemented as a relational database, an object-oriented database, a setof one or more data files, one or more XML files based on an XML schema,or any other data structure method. For the purposes of this discussion,an exemplary media person data repository will be described as an XMLfile.

FIG. 18 illustrates the structure of media person data stored in anexemplary media person data repository 414.

XML Person File Details

The XML Person File Details entity is used to store data associated withthe XML file in which the media person data is stored. An example XMLPerson File Details entity has the following elements: PersonDescription File Person Description Creator Organization Version DateTime Person Description Language Used For Person Description CreatedPerson Description Creator Schema Version Used Person

The Person Description File Version element stores a number thatindicates the version of the file. As data is added to a persondescription file over time, multiple versions of the file may be stored.

The Date Time Person Description Created element stores the date andtime that the file was created.

The Person Description Creator Person element stores the name of theperson that created the file.

The Person Description Creator Organization element stores the name ofan organization that created the file.

The Language Used For Person Description element stores a value thatindicates the language in which the media person description data isprovided. As described with reference to the Language Used For ContentDescription element of the XML File Details entity in the contentdescription metadata repository 412 (see discussion relating to FIG. 5),in an exemplary system, the value that is stored in the Language UsedFor Person Description element is a combination of a language code andname according to ISO 639. An example list of language field values isgiven in Table 1.

The Schema Version Used element stores a number that indicates theversion of an XML Schema associated with the XML file.

MPI

Each person that may be associated with media content is assigned aunique media person identifier (MPI), such as MPI (1), MPI (2), . . . ,and MPI (N), that is associated with descriptive data related to theperson received from one or more metadata providers 302. The MPI entitystores one instance of one element, which is the MPI.

Person Category 1, Person Category 2 . . . , Person Category (N)

Media person data is structured according to categories of data that maybe associated with a person who is associated with media content. Thesecategories are represented in FIG. 18 as Person Category 1, PersonCategory 2, . . . , Person Category (N).

Media content description system 304 may receive media person dataassociated with a person from a plurality of metadata providers 302. Tosupport multiple data values associated with each person category, themedia person data repository 414 supports multiple entities within eachperson category. Each entity includes one or more associated elements.

Exemplary Media Person Data Categories

FIG. 19 illustrates exemplary media person data categories. Media persondata may include name, gender, marital status, ethnic origin, religion,height, birth date, birth place, alive, death date, death cause,citizenship, residence place, related person, biography one line,biography long, official home page URL, fan site URL, more informationURL, email address, office phone number, home phone number, fax number,XPath person artwork, and XPath person video.

Name

The Name person category is used to store the names associated with aperson. An example entity in the Name person category has the followingelements: Given Name Nick Name Or Known As Entry Tag Family Name PrefixMSI First Middle Name Postscript Date Time Secon Middle Name Name TypeLanguage Third Middle Name Entry Index

The Given Name element stores the person's first name.

The Family Name element stores the person's last name.

The First Middle Name element stores the person's first middle name.

The Second Middle Name and Third Middle Name elements store additionalmiddle names associated with the person.

The Nick Name Or Known As element stores a nickname or alias associatedwith the person.

The Prefix element stores a prefix to the person's name, such as “Dr.”

The Postscript element stores a postscript to the person's name, such as“Jr.”

The Name Type element stores an indicator of the type of name described.Example name types may include: Unknown, Current_Name, Birth_Name,Maiden_Name, Previous_Name, Alternate_Name, and Other.

As in entities of the content description metadata repositorycategories, the Entry Index and Entry Tag elements are elements inseveral person category entities and support multiple entity entriesfrom one metadata provider, or in a composite description, opinions frommultiple metadata providers. The metadata provider specifies the orderof importance of the multiple entries using the Entry Index field. Themetadata provider can provide information as to why each different entryexists in the Entry Tag elements of each Name entity.

The MSI element stores a metadata source identifier. This is a uniqueidentifier assigned by the media content description system 304 toidentify each metadata provider 302. The MSI, along with other datarelated to a metadata provider 302 is stored in metadata provider datarepository 416. The structure of metadata provider data repository 416is described with reference to FIGS. 20-22.

The Date Time element stores a date/time stamp indicating when the dataassociated with the Name entity was received from the metadata provider302.

The above descriptions for the Entry Index, Entry Tag, MSI, and DateTime elements apply for each record described below that may contain anycombination of these fields.

Gender

The Gender person category is used to store the gender of the person. Anexample entity within the Gender person category has the followingelements: Value MSI Entry Index Date Time Entry Tag

The Value element stores an indicator of the person's gender. Examplevalues may include: Unknown, All, Male, Female, Male_Homosexual,Female_Homosexual, and Other.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the genderof the person, or a composite description may indicate various opinionsas to the gender, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Marital Status

The Marital Status person category is used to store data identifying themarital status of the person. An example entity within the MaritalStatus person category has the following elements: Value MSI Entry IndexDate Time Entry Tag

The Value element stores an indicator of the person's marital status.Example values may include: Unknown, All, Single, Married_NO_Children,Married_With_Children, and Single_With_Children.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the maritalstatus of the person, or a composite description may indicate variousopinions as to the marital status, the opinions submitted by multiplemetadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Ethnic Origin

The Ethnic Origin person category is used to store data identifying theethnicity of the person. An example entity within the Ethnic Originperson category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an indicator of the person's ethnic origin.Example values may include: Unknown, All, Western_European,EasternEuropean, Latino, African, Indian_Asian, Far_Eastern, Arabic,Original_Peoples, and Other.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to theethnicity of the person, or a composite description may indicate variousopinions as to the ethnic origin, the opinions submitted by multiplemetadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Religion

The Religion person category is used to store data identifying thereligion of the person. An example entity within the Religion personcategory has the following elements: Value MSI Entry Index Date TimeEntry Tag

The Value element stores an indicator of a religion with which theperson associates. Example values for populating this element mayinclude: Unknown, All, Christian, Jewish, Buddhist, Islamic, Hindu,Agnostic, Atheist, and Other.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the religionassociated with the person, or a composite description may indicatevarious opinions as to the religion, the opinions submitted by multiplemetadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Height

The Height person category is used to store data that indicates how tallthe person is. An example entity within the Height person category hasthe following elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores the height of the person.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the heightof the person, or a composite description may indicate various opinionsas to the height, the opinions submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Birth Date

The Birth Date person category is used to store data indicating when theperson was born. An example entity within the Birth Date person categoryhas the following elements: Year Entry Tag Specific Date MSI Entry IndexDate Time

The Year element stores the year in which the person was born.

The Specific Date element stores the calendar date on which the personwas born.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the birthdate associated with the person, or a composite description may indicatevarious opinions as to the birth date, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Birth Place

The Birth Place person category is used to store data indicating wherethe person was born. An example entity within the Birth Place personcategory has the following elements: Country Entry Tag Place Details MSIEntry Index Date Time

The Country element stores an indicator that identifies the country inwhich the person was born. Example values are given in Table 9.

The Place Details element stores additional text describing the locationwhere the person was born. Examples may include the name of the city ortown, or the name of the hospital in which the person was born.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the birthplace of the person, or a composite description may indicate variousopinions as to the birth place, the opinions submitted by multiplemetadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Alive

The Alive person category is used to store an indicator of whether ornot the person is still living. An example entity within the Aliveperson category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an indicator of whether the person is stillliving. Example values may include: Unknown, True, and False.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to whether ornot the person is living, or a composite description may indicatevarious opinions as to whether the person is alive, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Death Date

The Death Date person category is used to store data identifying whenthe person died (if the Alive metadata category indicates that theperson is not alive). An example entity within the Death Date personcategory has the following elements: Value MSI Entry Index Date TimeEntry Tag

The Value element stores the date on which the person died.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the date ofdeath associated with the person, or a composite description mayindicate various opinions as to the date of death, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Death Cause

The Death Cause person category is used to store data identifying whatcaused the person's death (if the Alive metadata category indicates thatthe person is not alive). An example entity within the Death Causeperson category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores text that describes the cause of the person'sdeath.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple opinions as to the cause ofdeath associated with the person, or a composite description mayindicate various opinions as to the cause of death, the opinionssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Citizenship

The Citizenship person category is used to store data that identifies acountry in which the person is a citizen. An example entity within theCitizenship person category has the following elements: Value MSI EntryIndex Date Time Entry Tag

The Value element stores in indicator identifying a country in which theperson is a citizen. Example values are given in Table 9.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple countries of citizenshipassociated with the person, or a composite description may indicatevarious opinions as to the citizenship, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Residence Place

The Residence Place person category is used to store data identifyingwhere the person lives. An example entity within the Residence Placeperson category has the following elements: Country Entry Index StateEntry Tag City MSI Residence Detail Date Time

The Country element stores in indicator identifying a country in whichthe person resides. Example values are given in Table 9.

The State element stores a value that indicates a state in which theperson resides.

The City element stores the name of a city in which the person resides.

The Residence Detail element is used to store additional details thatdescribe the person's residence.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple places of residenceassociated with the person, or a composite description may indicatevarious opinions as to the place of residence, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Related Person

The Related Person person category is used to store data identifyinganother individual who is in some way related to the person. An exampleentity within the Related Person person category has the followingelements: Related MPI Entry Tag Related Name MSI Relationship Date TimeEntry Index

The Related MPI element stores the media person identifier (MPI)assigned to another person who is in some way related to the person.

The Related Name element stores the name of the related person.

The Relationship element stores an indicator that identifies how therelated person is related to the person. Example values are given inTable 21. TABLE 21 Unknown Child_Of_Biographee Spouse_Of_BiographeeParent_Of_Biographee Romantically_Linked Same_Family_As_BiographeePreviously_Romantic_With Worked_With Ex_Spouse_Of_BiographeeGroup_That_Had_Biographee Sibling Other

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple relationships between theperson and a related person, or a composite description may indicatevarious opinions as to a relationship, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Biography One Line

The Biography One Line person category is used to store a one linebiographical description of the person. An example entity within theBiography One Line person category has the following elements: Value MSIEntry Index Date Time Entry Tag Language

The Value element stores a short biography of the person.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple one-line biographies of theperson, or a composite description may indicate various biographiessubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element stores an identifier of the language in which theone-line biography is written. A standard set of language identifiersmay be used. An example of such a standard set of language identifiersis shown in Table 1.

Biography Long

The Biography Long person category is used to store a longerbiographical description of the person. An example entity within theBiography Long person category has the following elements: Value MSIEntry Index Date Time Entry Tag Language

The Value element stores a long biography of the person.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple biographies of the person,or a composite description may indicate various biographies submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

The Language element stores an identifier of the language in which thebiography is written. A standard set of language identifiers may beused. An example of such a standard set of language identifiers is shownin Table 1.

Official Home Page URL

The Official Home Page URL person category is used to store an addressof a web site that is officially associated with the person. An exampleentity within the Official Home Page URL person category has thefollowing elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores a URL that is associated with a web site thatis officially associated with the person.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple URLs of home pagesassociated with the person, or a composite description may indicatevarious opinions as to the official home page, the opinions submitted bymultiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Fan Site URL

The Fan Site URL person category is used to store an address of a website that is associated with fans of the person. An example entitywithin the Fan Site URL person category has the following elements:Value MSI Entry Index Date Time Entry Tag

The Value element stores a URL that is associated with a web site thatis associated with fans of the person.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple fan site web addressesassociated with the person, or a composite description may indicatevarious URLs submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

More Information URL

The More Information URL person category is used to store an address ofa web site that provides additional information about the person. Anexample entity within the More Information URL person category has thefollowing elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores a URL that is associated with a web site thatprovides additional information about the person.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple addresses to informationalweb sites associated with the person, or a composite description mayindicate various URLs submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Email Address

The Email Address person category is used to store an email addressassociated with the person. An example entity within the Email Addressperson category has the following elements: Value MSI Entry Index DateTime Entry Tag

The Value element stores an email address that is associated with theperson.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple email addresses associatedwith the person, or a composite description may indicate various emailaddresses submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Office Phone Number

The Office Phone Number person category is used to store a work phonenumber associated with the person. An example entity within the OfficePhone Number person category has the following elements: Value MSI EntryIndex Date Time Entry Tag

The Value element stores an office phone number that is associated withthe person.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple work phone numbersassociated with the person, or a composite description may indicatevarious phone numbers submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Home Phone Number

The Home Phone Number person category is used to store a home phonenumber associated with the person. An example entity within the HomePhone Number person category has the following elements: Value MSI EntryIndex Date Time Entry Tag

The Value element stores a home phone number that is associated with theperson.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple home phone numbersassociated with the person, or a composite description may indicatevarious phone numbers submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Fax Number

The Fax Number person category is used to store a fax number associatedwith the person. An example entity within the Fax Number person categoryhas the following elements: Value MSI Entry Index Date Time Entry Tag

The Value element stores a fax number that is associated with theperson.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit multiple fax numbers associated withthe person, or a composite description may indicate various fax numberssubmitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

XPath Person Artwork

The XPath Person Artwork person category is used to store file pathswhere artwork associated with the person is stored. An example entitywithin the XPath Person Artwork person category has the followingelements: Size_48×64 Entry Index Size_96×128 Entry Tag Size_192×256 MSISize_720×960 Date Time

The Size_(—)48×64 element stores a file path that identifies the storagelocation of artwork associated with the person that is 48×64 pixels inresolution. The Size_(—)96×128 element stores a file path thatidentifies the storage location of artwork associated with the personthat is 96×128 pixels in resolution. The Size_(—)192×256 element storesa file path that identifies the storage location of artwork associatedwith the person that is 192×256 pixels in resolution.

The Size_(—)720×960 element stores a file path that identifies thestorage location of artwork associated with the person that is 720×960pixels in resolution.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating a plurality ofartwork associated with the person, or a composite description mayindicate various paths submitted by multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

XPath Person Video

The XPath Person Video person category is used to store a file pathwhere a video associated with the person is stored. An example entitywithin the XPath Person Video person category has the followingelements: File Path Entry Index Resolution Width Entry Tag ResolutionHeight MSI Bitrate KBaud Date Time

The File Path element stores a file path that identifies the storagelocation of a video associated with the media content.

The Resolution Width element stores an indicator of the resolution widthof the video stored at the location indicated by the File Path element.

The Resolution Height element stores an indicator of the resolutionheight of the video stored at the location indicated by the File Pathelement.

The Bitrate KBaud element stores an indicator of the bitrate of thevideo stored at the location indicated by the File Path element.

The Entry Index and Entry Tag elements are described above and indicatethat a metadata provider may submit data indicating more than one videoassociated with the person, or a composite description may indicatevarious paths to videos associated with the person, the paths submittedby multiple metadata providers.

The MSI element is described above and identifies the metadata provider.

The Date Time element is described above and indicates the date and timeat which the data was received.

Exemplary Metadata Provider Data Repository

Metadata provider data repository 416 stores data related to contentdescription metadata providers 302. The data repository may beimplemented as a relational database, an object-oriented database, a setof one or more data files, one or more XML files based on an XML schema,or any other data structure method. For the purposes of this discussion,an exemplary metadata provider data repository will be described as anXML file.

FIG. 20 illustrates the structure of metadata provider data stored in anexemplary metadata provider data repository 416. For each metadataprovider 302, metadata provider data repository 416 stores an MSI,identifying data, and one or more metadata category trust levels.

MSI

Each media description metadata provider 302 is assigned a uniquemetadata source identifier (MSI), such as MSI (1), MSI (2), . . . , andMSI (N). Example media description metadata providers 302 may includecompanies that have a content identifier scheme, companies that provideattributes and genre categorizations associated with media content, andcompanies and individuals who provide critic reviews. The MPI entitystores one instance of one element, which is the MPI.

Identifying Data

As shown in FIG. 20, metadata provider data repository 416 storesidentifying data that is associated with each metadata provider 302.FIG. 21 illustrates examples of identifying data that may be stored inassociation with a metadata provider 302. Identifying data may includecompany name, company URL, Scheme Details URL, Email Contact 1, EmailContact 2, Email Contact 3, Address Line 1, Address Line 2, AddressTown, Address State, and Address Zip Code.

Company name is the name of the metadata provider 302.

Company URL is a website address associate with the metadata provider.

Scheme details URL is an address associated with a website that detailsa content identifier scheme used by the metadata provider.

Email contact 1, email contact 2, and email contact 3 are emailaddresses associated with the metadata provider.

Address line 1, address line 2, address town, address state, and addresszip code are the parts of the metadata provider mailing address.

Metadata Category Trust Level 1-Metadata Category Trust Level (N)

As shown in FIG. 20, metadata provider data repository 416 storesmetadata category trust levels that are associated with each metadataprovider 302. The trust level for a metadata category that is associatedwith a provider indicates the level to which metadata in that categoryreceived from that provider is to be trusted as accurate. For example, ametadata provider may be highly trusted to provide accurate criticreviews of media content, but have a very low trust level associatedwith metadata describing technical details associated with mediacontent. In an exemplary embodiment, the trust level is stored as aninteger value between 0 and 100, with 0 being the lowest trust level and100 being the highest trust level.

In an alternate embodiment, each metadata provider is assigned stacklevel ratings for metadata categories. For each metadata category, theproviders are assigned an ordered rank. For example, if there are fivemetadata providers, then for each metadata category, each metadataprovider is assigned a stack level rank between 1 and 5, where 1 is thehighest rank.

Alternate implementations are contemplated, and may include othermethods for ranking or ordering data received from metadata providers302.

FIG. 22 illustrates examples of metadata category trust levels that maybe stored in association with a metadata provider 302. Metadata categorytrust levels may include trust levels associated with title, episode,version, parts, artists, director, producer, editor, script writer,lyrics writer, music composer, location date, duration, format, genredegrees, genre program type, genre intent, genre target audience, genreattributes, review, censor parental ratings, extended censor ratings,origination, features, copyright, textual description, and links.

In this implementation, a metadata category trust level may apply to aplurality of metadata categories. In an alternate implementation, ametadata provider 302 may be assigned trust levels such that each trustlevel corresponds to a metadata category. Additionally, alternateimplementations are contemplated that relate provider trust levels withdifferent groupings of metadata categories. In yet anotherimplementation, a provider may be assigned a single trust level thatdoesn't vary across metadata categories.

Title is the trust level associated with metadata in the title metadatacategory (see FIG. 7) received from the metadata provider.

Episode is the trust level associated with metadata in the episode namemetadata category (see FIG. 7) received from the metadata provider.

Version is the trust level associated with metadata in the versiondetail metadata category (see FIG. 7) received from the metadataprovider.

Album is the trust level associated with metadata in the album metadatacategory (see FIG. 7) received from the metadata provider.

Parts is the trust level associated with metadata in the part detailmetadata category (see FIG. 7) received from the metadata provider.

Artists is the trust level associated with metadata in the personmetadata category (see FIG. 8) received from the metadata provider. Theartists trust level applies to those person metadata category entitiesin which the Person Role element is one of: General_Participant, Actor,Actor_Group, Music_Artist, Music_Artist_Keyboard, Music_Artist_Drummer,Music_Artist_Guitarist, Music_Artist_Lead Singer,Music-Artist_Backing_Singer, Music_Band, Host, Anchor, News_Reporter,Interviewer, Performer, Narrator, Dancer, Animator, Graphics_Artist,Contestant, or Subject_Of_Program.

Director is the trust level associated with metadata in the personmetadata category (see FIG. 8) received from the metadata provider. Thedirector trust level applies to those person metadata category entitiesin which the Person Role element is one of: Director,Assistant_Director, Art_Director, or Technical_Direction.

Producer is the trust level associated with metadata in the personmetadata category (see FIG. 8) received from the metadata. The producertrust level applies to those person metadata category entities in whichthe Person Role element is one of: Producer, Executive_Producer,Production_Manager, Production_Designer, and Production_Assistant.

Editor is the trust level associated with metadata in the personmetadata category (see FIG. 8) received from the metadata provider. Theeditor trust level applies to those person metadata category entities inwhich the Person Role element is Editor or Assistant_Editor

Script writer is the trust level associated with metadata in the personmetadata category (see FIG. 8) received from the metadata provider. Thescript writer trust level applies to those person metadata categoryentities in which the Person Role element is Script_Writer.

Lyrics is the trust level associated with metadata in the personmetadata category (see FIG. 8) received from the metadata provider. Thelyrics trust level applies to those person metadata category entities inwhich the Person Role element is Lyrics_Writer.

Music composer is the trust level associated with metadata in the personmetadata category (see FIG. 8) received from the metadata provider. Themusic composer trust level applies to those person metadata categoryentities in which the Person Role element is Music_Composer.

In alternate embodiments, trust levels may also be associated withmetadata that describes other persons associated with the media content.

Location is the ranking associated with metadata in the capture locationmetadata category (see FIG. 14) received from the metadata provider.

Date is the trust level associated with metadata in the availabilitydate metadata category (see FIG. 10) received from the metadataprovider.

Duration is the trust level associated with metadata in the contentduration metadata category (see FIG. 10) received from the metadataprovider.

Format is the trust level associated with metadata in the formatmetadata category (see FIG. 9) received from the metadata provider.

Genre degrees is the trust level associated with metadata in the genredegrees metadata category (see FIG. 9) received from the metadataprovider.

Genre program type is the trust level associated with metadata in thegenre program type metadata category (see FIG. 9) received from themetadata provider.

Genre intent is the trust level associated with metadata in the genreintent metadata category (see FIG. 9) received from the metadataprovider.

Genre target audience is the trust level associated with metadata in thetarget audience metadata category (see FIG. 9) received from themetadata provider.

Genre attributes is the trust level associated with metadata in the yearset, era set, location portrayed, from the book, degree of true story,degree of animated 2D, degree of animated 3D, degree of puppetcharacters, degree of international event, degree of sophistication,genre music, and genre photo or home movie metadata categories (see FIG.9) received from the metadata provider.

Review is the trust level associated with metadata in the critic reviewsmetadata category (see FIG. 11) received from the metadata provider.

Popularity is the trust level associated with metadata in the popularitymetadata category (see FIG. 11) received from the metadata provider.

Broadcast Ubiquity is the trust level associated with metadata in thebroadcast ubiquity metadata category (see FIG. 11) received from themetadata provider.

Censor parental ratings is the trust level associated with metadata inthe censor parental rating metadata category (see FIG. 12) received fromthe metadata provider.

Extended censor ratings is the trust level associated with metadata inthe extended censor rating adult content, extended censor rating badlanguage, extended censor rating violence, extended censor ratingnudity, and extended censor rating drug abuse metadata categories (seeFIG. 12) received from the metadata provider.

Origination is the trust level associated with metadata in the TechnicalDetails metadata categories 614, listed in FIG. 13, received from themetadata provider.

Features is the trust level associated with metadata in the ATVEF DataEnhancements, Educational Commands, Educational InformationalEnhancements, Multiple Camera Angles, Multiple Story Lines, Phone In,Associated Phone Number, and VCR Programming Code metadata categories(see FIG. 15) received from the metadata provider.

Copyright is the trust level associated with metadata in the copyrightmetadata category (see FIG. 14) received from the metadata provider.

Textual description is the trust level associated with metadata in theplot one line abstract, plot long abstract, keywords, and content notemetadata categories (see FIG. 10) received from the metadata provider.

Links is the trust level associated with metadata in the URLEnhancements, URL More Info, and Associated Teletext Page Numbermetadata categories (see FIG. 15) received from the metadata provider.

Made For is the trust level associated with metadata in the Made Formetadata category (see FIG. 14) received from the metadata provider.

Budget is the trust level associated with metadata in the Budgetmetadata category (see FIG. 14) received from the metadata provider.

Box Office is the trust level associated with metadata in the Box Officemetadata category (see FIG. 14) received from the metadata provider.

Production Company is the trust level associated with metadata in theProduction Company, Principal Country Of Main Production Company, andURL Production

Company metadata categories (see FIG. 14) received from the metadataprovider.

Distribution Company, is the trust level associated with metadata in theDistribution Company metadata category (see FIG. 14) received from themetadata provider.

Language is the trust level associated with metadata in the LanguageData metadata categories 620, listed in FIG. 16, received from themetadata provider.

Paths is the trust level associated with metadata in the SchemaImplementation Details metadata categories 622, listed in FIG. 17,received from the metadata provider.

Methods for Storing Media Content Description Metadata

FIG. 23 illustrates a process for storing media content descriptionmetadata. The process is illustrated as a set of operations shown asdiscrete blocks. The process may be implemented in any suitablehardware, software, firmware, or combination thereof. The order in whichthe operations are described is not to be construed as a limitation. Fordiscussion purposes and where appropriate, the process will be describedwith reference to the architecture 300 of FIG. 3 and the system 304 ofFIG. 4.

At block 2302, a media content description system 304 receives metadatafrom a metadata provider 302. For purposes of this discussion, it isassumed that the metadata received pertains to a particular mediacontent, such as a movie. If the media content description systemreceives metadata describing a plurality of media content, then theprocess is repeated for the metadata associated with each media contentdescribed.

At block 2304, the media content description system 304 determineswhether the received metadata includes metadata that describes one ormore persons associated with the media content. Given a movie as themedia content, persons that may be described who are associated with themedia content may include actors, directors, producers, andscreenwriters. If the received metadata does not include metadatadescribing one or more persons associated with the media content (e.g.,the no branch from block 2304), the process continues at block 2312.

If the received metadata includes metadata describing one or morepersons associated with the media content (e.g., the yes branch fromblock 2304), then, at block 2306, the media content description system304 identifies data that was received that is descriptive of a personassociated with the media content.

At block 2308, the media content description system 304 stores the datadescribing the person in a media person data repository 414. The processexecuted by the media content description system to store the data inthe media person data repository is described below in more detail withreference to FIG. 24.

At block 2310, the media content description system 304 determineswhether additional persons associated with the media content aredescribed by the received metadata.

If additional persons are described by the received metadata (e.g., the“yes” branch from block 2310), then the process is repeated beginning atblock 2306.

After all of the received data describing persons associated with themedia content is stored in the media person data repository (e.g., the“no” branch from block 2310), or if none of the received metadatadescribes persons associated with the media content (e.g., the “no”branch from block 2304), the media content description system 304populates a content description metadata repository 412 with thereceived media content description metadata (block 2312). The processexecuted by the media content description system to store the data inthe content description metadata repository is described below in moredetail with reference to FIG. 25.

Populating Media Person Data Repository

FIG. 24 illustrates a process for storing metadata that describes aperson associated with media content. The process is illustrated as aset of operations shown as discrete blocks. The process may beimplemented in any suitable hardware, software, firmware, or combinationthereof. The order in which the operations are described is not to beconstrued as a limitation. For discussion purposes and whereappropriate, the process will be described with reference to thearchitecture 300 of FIG. 3 and the system 304 of FIG. 4.

At block 2402, a media content description system 304 determines aunique identifier associated with the person described by the receivedmetadata. For example, if the received metadata describes the directorof a movie, media content description system 304 searches media persondata repository 414 for data describing the same person described by thereceived metadata. The media person data repository 414 may alreadycontain a description of the director of the movie. For example, adescription of the movie may have already been received from anothercontent description metadata provider 302 that included a description ofthe director. Alternatively, the director of the movie may have directedanother movie that is described in the media content description system304, or the director of the movie may also be an actor in another movieor television show described by data stored in the media contentdescription system 304. If the person is already described by data inthe media person data repository, then the media content descriptionsystem determines the media person identifier (MPI) that is associatedwith the already stored data as the MPI associated with the persondescribed by the received metadata. If the person is not alreadyidentified in the media person data repository, then media contentdescription system generates a new MPI to identify the person describedby the received metadata.

At block 2404, the media content description system 304 identifies acategory associated with the received metadata that describes a person(e.g., a person category as described with reference to FIGS. 18 and19). Person categories may include a name, gender, marital status,ethnic origin, or any of the other person categories listed in FIG. 19.

At block 2406, the media content description system 304 stores thereceived metadata that applies to the identified person category as aperson category entity in media person data repository 414.

At block 2408, the media content description system 304 determineswhether an entity in the identified person category was already storedin the media person data repository 414 and associated with the persondescribed by the received metadata.

If there was already an entity in the identified person category storedin association with the described person (e.g., the “yes” branch fromblock 2408), then the media content description system 304 generates acomposite entity based on all of the entities stored in the identifiedperson category associated with the person (block 2410). The process forgenerating a composite entity is described below in more detail withreference to FIG. 26.

At block 2412, the media content description system 304 determineswhether the received metadata that describes the person includes datathat is associated with another person category.

If there is data associated with additional person categories, theprocess repeats, beginning at block 2404 (e.g., the “yes” branch fromblock 2412).

Populating Content Description Metadata Repository

FIG. 25 illustrates a process for storing metadata that describes themedia content. The process is illustrated as a set of operations shownas discrete blocks. The process may be implemented in any suitablehardware, software, firmware, or combination thereof. The order in whichthe operations are described is not to be construed as a limitation. Fordiscussion purposes and where appropriate, the process will be describedwith reference to the architecture 300 of FIG. 3 and the system 304 ofFIG. 4.

At block 2502, a media content description system 304 determines aunique identifier associated with the media content described by thereceived metadata. For example, media content description system 304searches content description metadata repository 412 for data describingthe same media content described by the received metadata (e.g., themovie described by the received metadata may already be described bydata stored in the content description metadata repository 412). If themedia content is already described by data in the content descriptionmetadata repository 412, then media content description system 304determines the media content identifier (MCID) associated with thealready stored data as the MCID associated with the media contentdescribed by the received metadata. If the media content is not alreadyidentified in the content description metadata repository 412, thenmedia content description system 304 generates a new MCID to associatewith the media content described by the received metadata.

At block 2504, the media content description system 304 identifies ametadata category associated with the received metadata (e.g., ametadata category as described with reference to FIGS. 5-17). Metadatacategories may include categories that describe genre, descriptions,popularity, censor ratings, technical details, or any of the othermetadata categories listed in FIGS. 6-17.

At block 2506, the media content description system 304 stores thereceived metadata that applies to the identified data category as ametadata category entity in content description metadata repository 412.

At block 2508, the media content description system 304 determineswhether an entity in the identified metadata category was already storedin the content description metadata repository and associated with themedia content described by the received metadata.

If there was already an entity in the identified metadata categorystored in association with the described media content (e.g., the “yes”branch from block 2508), then the media content description system 304generates a composite entity based on all of the entities stored in theidentified metadata category associated with the media content (block2510). The process for generating a composite entity is described belowin more detail with reference to FIG. 26.

At block 2512, the media content description system 304 determineswhether the received metadata that describes the media content includesdata that is associated with another metadata category.

If there is data associated with additional metadata categories, theprocess repeats, beginning at block 2504 (e.g., the “yes” branch fromblock 2512).

Generating a Composite Entity

FIG. 26 illustrates a process for generating a composite metadataentity. This process applies to generating composite entities in thecontent description metadata repository 412 or the media person datarepository 414. The process is illustrated as a set of operations shownas discrete blocks. The process may be implemented in any suitablehardware, software, firmware, or combination thereof. The order in whichthe operations are described is not to be construed as a limitation. Fordiscussion purposes and where appropriate, the process will be describedwith reference to the architecture 300 of FIG. 3 and the system 304 ofFIG. 4.

At block 2602, a media content description system 304 determines anelement of an entity within the metadata category for which a compositeentity is being generated.

At block 2604, the media content description system 304 determines thedistinct values of the element that are stored within the existingcategory entities.

At block 2606, the media content description system 304 determineswhether there is more than one distinct value stored for the element.

If there is only one distinct value stored for the element (e.g., the“no” branch from block 2606), the media content description system 304sets the value for the element within the composite entity to the onedistinct value already stored for the element. The process thencontinues at block 2614.

However, if there is more than one distinct value stored for the element(e.g., the “yes” branch from block 2606), then for each distinct value,the media content description system 304 determines the sum of the trustlevels associated with the providers of that value (block 2610).

At block 2612, the media content description system 304 sets the valuefor the element within the composite entity to the distinct value thathas the highest associated trust level summation, as determined at block2610.

At block 2614, the media content description system 304 determineswhether there are additional elements associated with an entity of themetadata category.

If there are additional elements associated with an entity of themetadata category (e.g., the “yes” branch from block 2614), then themedia content description system 304 continues the process at block2602.

CONCLUSION

Although the systems and methods have been described in languagespecific to structural features and/or methodological steps, it is to beunderstood that the invention defined in the appended claims is notnecessarily limited to the specific features or steps described. Rather,the specific features and steps are disclosed as preferred forms ofimplementing the claimed invention.

1. One or more computer-readable media comprising a schema, the schemacomprising: at least one provider class that represents metadataproviders; at least one media content class that represents mediacontent descriptions; and an association to associate the media contentdescriptions in the media content class with the metadata providers inthe provider class.
 2. The one or more computer-readable media asrecited in claim 1, wherein the provider class represents at least oneof a provider identifier, a company name, a company URL, a schemedetails URL, an email contact, an address, or a provider trust level. 3.The one or more computer-readable media as recited in claim 2, whereinthe provider trust level indicates at least one of a ranking of themetadata providers or a degree to which metadata from a metadataprovider is trusted.
 4. The one or more computer-readable media asrecited in claim 2, wherein the provider trust level is associated withthe at least a portion of the media content class.
 5. The one or morecomputer-readable media as recited in claim 2, wherein the providertrust level is associated with at least one of a title, an episode, aversion, a part, an artist, a director, a producer, an editor, a scriptwriter, a lyrics writer, a music composer, a location, a date, aduration, a format, a genre degree, a genre program type, a genreintent, a target audience description, a genre attribute, a review, acensor rating, an extended censor rating, an origination, a feature, acopyright, a textual description, and a link.
 6. The one or morecomputer-readable media as recited in claim 1, wherein the a mediacontent description comprises at least one of a media contentidentifier, content identifying data, an associated person, genre data,content description data, a critic review, a popularity, a broadcastubiquity, censor rating data, technical details data, production detailsdata, enhancement data, language data, or associated media.
 7. The oneor more computer-readable media as recited in claim 6, wherein the mediacontent identifier comprises: a representation of a title; arepresentation of an episode; a representation of a version; and arepresentation of a part.
 8. The method as recited in claim 7, whereinthe representations of the title, episode, version, and part each havean associated significance.
 9. The method as recited in claim 7, whereinthe representations of the title, episode name, version, and part eachhave an associated significance, and wherein the significance associatedwith the representation of the title is greater than the significancesassociated with the representations of the episode, version, and part.10. The one or more computer-readable media as recited in claim 6,wherein the content identifying data comprises at least one of analternate content identifier, a title, an episode name, an album name, aversion reason, a version description, a part number, or a total numberof parts.
 11. The one or more computer-readable media as recited inclaim 6, wherein the associated person comprises at least one of anidentifier associated with a person, a name, a gender, a marital status,an ethnic origin, a religion, a height, a birth date, a birth place, analive indicator, a death date, a death cause, a citizenship, a residenceplace, a related person, a biography, an official home page URL, a fansite URL, a more information URL, an email address, an office phonenumber, a home phone number, a fax number, an associated artwork, or anassociated video.
 12. The one or more computer-readable media as recitedin claim 6, wherein the genre data comprises at least one of a genreprogram type, a genre degree, a genre intent, a target audiencedescription, a year set, an era set, a location portrayed, an associatedbook, a degree of truth, a degree of two-dimensional animation, a degreeof three-dimensional animation, a degree of puppet characters, a degreeof international event, a degree of sophistication, a music genre, aphoto genre, a home movie genre, or a format.
 13. The one or morecomputer-readable media as recited in claim 12, wherein the genre degreecomprises at least one indicator of how well the media content fits intoa genre, the genre comprising at least one of action, adventure, horror,comedy, death, mystery, police involvement, thriller, politicalintrigue, romance, erotica, science fiction, period setting, livesdrama, sports interest, animal interest, medical interest, legalinterest, religious interest, historical interest, war interest, epicproduction, fantasy folklore, musical, western, monsters, teenagecollege, ethnic interest, or soap.
 14. The one or more computer-readablemedia as recited in claim 12, wherein the genre intent comprises atleast one indicator of a degree to which the media content is associatedwith an intent, the intent comprising at least one of education,entertainment, news, information, enrich, involve, or sell.
 15. The oneor more computer-readable media as recited in claim 12, wherein theformat comprises at least one of video movie cinema released, videodrama mini series or TV movie, video sitcom, video soap, video sports,video games or reality, video talk show or non sitcom comedy, video newsor current affairs, video documentary, video kids or other cartoon,video how to or educational, video religious local access or paid, videospecials, video amateur, audio song track, audio talking book, audioamateur recording, audio other, photo amateur, photo professional, photoother, advert, collection video, collection audio, collection photo, orcollection other.
 16. The one or more computer-readable media as recitedin claim 6, wherein the technical details data comprises at least one ofa capture mechanism, an image capture resolution, a video capturetemporal rate frequency, a video captured using interlace indicator,sound capture sampling data, sound capture compression data, a cameraused, image capture compression data, a recorded live indicator, a blackand white indicator, a silent indicator, post production processingdata, special electronic processing data, an aspect ratio, an aspectratio implementation, pan and scan vectors, an origination note, astereo sound indicator, or surround sound data.
 17. The one or morecomputer-readable media as recited in claim 6, wherein the productiondetails data comprises at least one of a made for indicator, a budget, abox office success indicator, a production company, a distributioncompany, a principal country associated with a main production company,a capture location, copyright data, or a URL associated with aproduction company.
 18. The one or more computer-readable media asrecited in claim 6, wherein the enhancement data comprises at least oneof an ATVEF data enhancement indicator, an educational commandsindicator, an educational informational enhancements indicator, amultiple camera angles indicator, a multiple story lines indicator, aphone in indicator, a URL enhancements indicator, a more information URLindicator, an associated phone number, an associated teletext pagenumber, or a VCR programming code.
 19. The one or more computer-readablemedia as recited in claim 6, wherein the language data comprises atleast one of a primary original language, an original segment language,a dubbed language, an audio track language, a burnt in text language, atext track language, a description track language, or data associatedwith a sign language track.
 20. The one or more computer-readable mediaas recited in claim 6, wherein the associated media comprises at leastone of content artwork, a video trailer, a chapter thumbnail, a timeinterval thumbnail, a script, lyrics, or an original storyboard.